12 minLatest Articles
18 August 2026
Why Is Earned Media the #1 Driver of AI Visibility Score 2026?
Value Box 💡 The value you will find in this content is a data-backed explanation of why earned media is the primary signal determining how often your brand is cited by ChatGPT, Gemini, and Perplexity...
18 August 2026
18 August 2026
How Can Communications Teams Maximize Press Release Distribution with Integrated PR Management Tools in 2026?
Value Box💡 The value you will find in this content is: a practical understanding of how integrated PR management tools help communications teams eliminate workflow inefficiencies, accelerate press re...
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4 May 2023
How to choose the right channels of communication in 2026
Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
25 February 2025
External communication: A complete guide for businesses
External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
17 March 2025
The best PR tools for effective PR communication
What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
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18 August 2026
Is One LLM Enough? How PR and Communications Teams Can Build a Multi-LLM Workflow Across AI models in 2026
ChatGPT, Perplexity, and Gemini do not read the same sources, do not weight the same media, and do not construct answers the same way. For PR and communications teams, this means that a strategy optim...
28 July 2026
How Should Communications Directors Distribute Sensitive Press Releases in 2026?
25 June 2026
AI Reputation Management: Welcome to the future of PR
Value Box💡 The value you will find in this content is a structured analysis of AI Reputation Management by Wiztrust's CEO. It explains why reputation is now won or lost on LLMs, how GEO is rewriting ...
9 June 2026
What are the best practices for building and maintaining media relations for PR teams and communications directors in 2026?
Summary:Building strong media relations in 2026 requires a data driven approach to journalist outreach, a structured contact management system, and content with an infrastructure that gives journalist...
12 May 2026
How do CAC 40 companies manage their PR in 2026?
More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com...
11 May 2026
What is the role of press releases in corporate communication today?
Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more...
