9 June 2026
    Public relation

    What are the best practices for building and maintaining media relations for PR teams and communications directors in 2026?

    Summary:Building strong media relations in 2026 requires a data driven approach to journalist outreach, a structured contact management system, and content with an infrastructure that gives journalist...
    12 min

    Latest Articles

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    Des entreprises du CAC 40 gèrent leur RP avec Wiztrust
    12 May 2026
    Public relation

    How do CAC 40 companies manage their PR in 2026?

    More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com...
    8 min
    The press release has a new role
    11 May 2026
    Public relation

    What is the role of press releases in corporate communication today?

    Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more...
    12 min
    align your PR strategy with corporate objectives in 2026
    11 May 2026
    Public relation

    How to Align PR Strategy with Corporate Objectives in 2026

    When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica...
    20 min
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    Most Popular

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    4 May 2023
    Communication

    How to choose the right channels of communication in 2026

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
    6 min
    external communication
    25 February 2025
    Communication

    External communication: A complete guide for businesses

    External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
    9 min
    effective communication
    17 March 2025
    Communication

    The best PR tools for effective PR communication

    What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
    3 min
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    ROI of a newsroom
    11 May 2026
    Public relation

    What is the ROI of an Online Newsroom?

    An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads, t...
    11 min
    Vérification de l'authenticité d'une communiqué de presse
    7 May 2026
    Public relation

    How can you identify a fake press release and protect your brand from PR impersonation?

    Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block...
    7 min
    Prevent and manage a communication crisis
    6 May 2026
    Public relation

    What tools can be used to prevent and manage a communication crisis?

    Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese...
    7 min
    online newsroom
    6 May 2026
    Public relation

    What is the best newsroom solution on the market? Discover our 2025 analysis.

    Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy...
    6 min
    la réglementation DORA
    6 May 2026
    Public relation

    DORA Regulations and Financial Reporting: What Communications Directors Need to Know

    The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating them i...
    7 min
    earned media as the most cited content by generative AI
    29 April 2026
    Public relation

    How is earned media powering PR’s comeback in the age of generative AI search?

    Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independent 2025–20...
    7 min

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