18 August 2026
    Public relation

    Why Is Earned Media the #1 Driver of AI Visibility Score 2026?

    Value Box 💡 The value you will find in this content is a data-backed explanation of why earned media is the primary signal determining how often your brand is cited by ChatGPT, Gemini, and Perplexity...
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    18 August 2026
    Public relation

    How Can PR Teams Measure and Improve Their AI Visibility Score in 2026?
    12 min
    18 August 2026
    Public relation

    How Can Communications Teams Maximize Press Release Distribution with Integrated PR Management Tools in 2026?

    Value Box💡 The value you will find in this content is: a practical understanding of how integrated PR management tools help communications teams eliminate workflow inefficiencies, accelerate press re...
    11 min
    18 August 2026
    Communication PR Agencies Guides

    Is One LLM Enough? How PR and Communications Teams Can Build a Multi-LLM Workflow Across AI models in 2026

    ChatGPT, Perplexity, and Gemini do not read the same sources, do not weight the same media, and do not construct answers the same way. For PR and communications teams, this means that a strategy optim...
    14 min
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    4 May 2023
    Communication

    How to choose the right channels of communication in 2026

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
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    external communication
    25 February 2025
    Communication

    External communication: A complete guide for businesses

    External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
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    effective communication
    17 March 2025
    Communication

    The best PR tools for effective PR communication

    What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
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    All Blogs

    28 July 2026
    Public relation

    How Should Communications Directors Distribute Sensitive Press Releases in 2026?
    12 min
    25 June 2026
    Communication

    AI Reputation Management:  Welcome to the future of PR

    Value Box💡 The value you will find in this content is a structured analysis of AI Reputation Management by Wiztrust's CEO. It explains why reputation is now won or lost on LLMs, how GEO is rewriting ...
    5 min
    9 June 2026
    Public relation

    What are the best practices for building and maintaining media relations for PR teams and communications directors in 2026?

    Summary:Building strong media relations in 2026 requires a data driven approach to journalist outreach, a structured contact management system, and content with an infrastructure that gives journalist...
    12 min
    Des entreprises du CAC 40 gèrent leur RP avec Wiztrust
    12 May 2026
    Public relation

    How do CAC 40 companies manage their PR in 2026?

    More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com...
    8 min
    The press release has a new role
    11 May 2026
    Public relation

    What is the role of press releases in corporate communication today?

    Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more...
    12 min
    align your PR strategy with corporate objectives in 2026
    11 May 2026
    Public relation

    How to Align PR Strategy with Corporate Objectives in 2026

    When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica...
    20 min

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