Des entreprises du CAC 40 gèrent leur RP avec Wiztrust
    12 May 2026
    Public relation

    How do CAC 40 companies manage their PR in 2026?

    More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about howfalse
    8 min

    Latest Articles

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    The press release has a new role
    11 May 2026
    Public relation

    What is the role of press releases in corporate communication today?

    Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurallyfalse
    12 min
    align your PR strategy with corporate objectives in 2026
    11 May 2026
    Public relation

    How to Align PR Strategy with Corporate Objectives in 2026

    When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide givesfalse
    20 min
    ROI of a newsroom
    11 May 2026
    Public relation

    What is the ROI of an Online Newsroom?

    An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads,false
    11 min
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    4 May 2023
    Communication

    How to choose the right channels of communication in 2026

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
    6 min
    external communication
    25 February 2025
    Communication

    External communication: A complete guide for businesses

    External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, includingfalse
    9 min
    effective communication
    17 March 2025
    Communication

    The best PR tools for effective PR communication

    What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthenfalse
    3 min
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    Prevent and manage a communication crisis
    6 May 2026
    Public relation

    What tools can be used to prevent and manage a communication crisis?

    Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This articlefalse
    7 min
    online newsroom
    6 May 2026
    Public relation

    What is the best newsroom solution on the market? Discover our 2025 analysis.

    Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. Thisfalse
    6 min
    la réglementation DORA
    6 May 2026
    Public relation

    DORA Regulations and Financial Reporting: What Communications Directors Need to Know

    The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating themfalse
    7 min
    earned media as the most cited content by generative AI
    29 April 2026
    Public relation

    How is earned media powering PR’s comeback in the age of generative AI search?

    Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independentfalse
    7 min
    Improve your AI Visibility Score
    28 April 2026
    Public relation

    How to Measure and Improve Your AI Visibility Score (AIV): A Step by Step Framework for PR Teams

    The press release you published last Tuesday may never appear in a journalist's inbox. It may, however, be the source that ChatGPT or Perplexity cites the next time an analyst asks for context onfalse
    11 min
    GlobeNewswire natively intergrated into Wiztrust increases AI visibility
    28 April 2026
    Public relation

    Why does integrating GlobeNewswire into its distribution channels enhance LLM and GEO visibility?

    GlobeNewswire combines wide geographic coverage with structured metadata and SEO/AI-ready tags, making your content easier for search engines and LLMs to crawl, index and reuse. Integrating afalse
    9 min

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