--- title: Wiztrust Blog description: Your daily dose of communication-related news and tips written by and for professionals. --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) - [English](https://blog.wiztrust.com/en) - [Français](https://blog.wiztrust.com/fr/blog-new) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470244.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) # What is the EU AI Act article 50 transparency obligations for communications teams? A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ## Latest Articles [View all articles](https://blog.wiztrust.com/en/all) ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470234.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Why is content authenticity reputation an insurance for communications teams in AI answers? In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![ai-reputation-management-communications-teams-2026](https://blog.wiztrust.com/hubfs/StockImageAd_4k_469014.png) ###### 2 October 2026 [Communication](https://blog.wiztrust.com/en/tag/communication) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can communications teams master AI reputation management in 2026? Your stakeholders no longer start with your website. They ask ChatGPT, Gemini or Perplexity, and they often stop at the answer. That answer now shapes how investors, journalists and candidates perceiv... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![What Does AI Say About Your Company?](https://blog.wiztrust.com/hubfs/dfe76ede-a65f-43dd-a648-b3560d2f6ce8.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What does AI say about your company? What communications directors must know in 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min [View all articles](https://blog.wiztrust.com/en/all) ## Most Popular [View all articles](https://blog.wiztrust.com/en/all) ![](https://blog.wiztrust.com/hubfs/How%20to%20choose%20the%20right%20channel%20the%20communication.jpg) ###### 4 May 2023 [Communication](https://blog.wiztrust.com/en/tag/communication) ## How to choose the right channels of communication in 2026 Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)6 min ![external communication](https://blog.wiztrust.com/hubfs/external%20communication.jpg) ###### 25 February 2025 [Communication](https://blog.wiztrust.com/en/tag/communication) ## External communication: A complete guide for businesses External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)9 min ![effective communication](https://blog.wiztrust.com/hubfs/Effective%20PR%20tools.png) ###### 17 March 2025 [Communication](https://blog.wiztrust.com/en/tag/communication) ## The best PR tools for effective PR communication What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)3 min [View all articles](https://blog.wiztrust.com/en/all) ## All Blogs ![](https://blog.wiztrust.com/hubfs/f2cdef98-1308-494d-bfe0-8a2edc947b0d.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How Do You Measure AI Reputation? A Methodology for Communications Teams ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ![](https://blog.wiztrust.com/hubfs/92a738e6-9fc3-480d-8c98-a21c39956730.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![](https://blog.wiztrust.com/hubfs/79961afc-e1cf-40c0-b904-613d69a58587.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Gartner Named Digital Provenance a Top 2026 Trend: What Should Communications Teams Do Right Now? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/ccb8e706-cd02-4e68-b64a-85e285ada70e.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Digital provenance, Authenticity, Integrity: What Should Every Communications Director Know About Corporate Content ? Value Box 💡 The value you will find in this content is a precise, operational understanding of what provenance, authenticity, and integrity each mean for corporate content, how they differ from one a... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![](https://blog.wiztrust.com/hubfs/a5c8e6c1-ab34-4562-a806-be6077af55e0.png) ###### 20 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What Is Digital Provenance and Why Should PR and Communications Teams Care in 2026? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/21e1c79b-55d7-453a-952f-9a905accba97.png) ###### 18 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Why Is Earned Media the #1 Driver of AI Visibility Score 2026? Value Box 💡 The value you will find in this content is a data-backed explanation of why earned media is the primary signal determining how often your brand is cited by ChatGPT, Gemini, and Perplexity... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)15 min [1](https://blog.wiztrust.com/en) [2](https://blog.wiztrust.com/en/page/2) [3](https://blog.wiztrust.com/en/page/3) [4](https://blog.wiztrust.com/en/page/4) [5](https://blog.wiztrust.com/en/page/5) ### Would you like more information? [CONTACT US](https://www.wiztopic.com/en/contact-us/) [![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) **Paris** 28, rue des petites écuries 75010 Paris **New York** 110 Wall Street NY 10005 – USA - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) - [![01](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/01.svg)](https://www.capterra.fr/software/162554/wiztopic) - [![02](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/02.svg)](https://www.g2.com/products/wiztopic/reviews#reviews) - - - - © 2026 Wiztrust –[Legal Notice](https://wiztopic.com/en/legal-notice/) – [Privacy Policy](https://wiztopic.com/en/privacy-policy/)