12 minLatest Articles
25 June 2026
AI Reputation Management: Welcome to the future of PR
Value Box💡 The value you will find in this content is a structured analysis of AI Reputation Management by Wiztrust's CEO. It explains why reputation is now won or lost on LLMs, how GEO is rewriting ...
9 June 2026
What are the best practices for building and maintaining media relations for PR teams and communications directors in 2026?
Summary:Building strong media relations in 2026 requires a data driven approach to journalist outreach, a structured contact management system, and content with an infrastructure that gives journalist...
12 May 2026
How do CAC 40 companies manage their PR in 2026?
More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com...
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4 May 2023
How to choose the right channels of communication in 2026
Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
25 February 2025
External communication: A complete guide for businesses
External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
17 March 2025
The best PR tools for effective PR communication
What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
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11 May 2026
What is the role of press releases in corporate communication today?
Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more...
11 May 2026
How to Align PR Strategy with Corporate Objectives in 2026
When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica...
11 May 2026
What is the ROI of an Online Newsroom?
An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads, t...
7 May 2026
How can you identify a fake press release and protect your brand from PR impersonation?
Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block...
6 May 2026
What tools can be used to prevent and manage a communication crisis?
Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese...
6 May 2026
What is the best newsroom solution on the market? Discover our 2025 analysis.
Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy...
