Manage communication crisis
    21 May 2025
    Communication Public relation

    5 simple steps to manage crisis with good communication

    In times of crisis, effective communication can make all the difference in managing the situation and minimizing damage to an organization's reputation. But where do you start when faced with anfalse
    7 min
    Sustainable Public Relations
    21 May 2025
    Public relation

    The Keys to Sustainable Public Relations

    In a constantly evolving media landscape, communications directors and public relations professionals face a crucial imperative: to develop a sustainable strategy that goes beyond fleeting trends andfalse
    4 min
    Crisis Communication
    20 May 2025
    Communication

    The Keys to Effective Crisis Communication

    In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, andfalse
    10 min
    Training for Communications Directors
    20 May 2025
    Communication

    What Training for Communications Directors?

    To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.
    2 min
    20 May 2025
    Communication

    What Transformations Are Shaping the Role of the "New Communication Directors"?
    9 min
    Combat Online misinformation
    20 May 2025
    Communication Public relation

    Tools and strategies to combat online misinformation

    Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse
    9 min
    get free PR
    20 May 2025
    Public relation

    7 Ways to get free PR for your business or personal brand

    Getting free products and PR packages from brands is a great way for micro-influencers to elevate their content, save money, and build relationships that can lead to future paid partnerships. Byfalse
    12 min
    Pr package importance
    29 April 2025
    Public relation

    Why PR Packages Are Essential for Influencer Marketing Success

    PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PRfalse
    18 min
    29 April 2025
    Communication

    What Digital Communication Tools for New Communication Directors?

    Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse
    9 min
    Key Benefits of Media Impact Analysis
    29 April 2025
    Communication

    What Are the Key Benefits of Media Impact Analysis for Communication Directors?

    In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse
    5 min
    Press release distribution services
    29 April 2025
    Public relation

    Press release distribution services: Definition, benefits and how to choose

    Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act asfalse
    5 min
    Tools for Crisis Communication
    28 April 2025
    Communication

    What Tools for Crisis Communication?

    As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse
    7 min
    Veille médiatique
    28 April 2025
    Public relation

    Media Monitoring: Definition and Challenges for Businesses

    Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse
    5 min
    Is Your Stock Price Determined by a Hashtag?
    28 April 2025
    Communication

    Is Your Stock Price Determined by a Hashtag?

    Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse
    4 min
    Corporate reputation
    28 April 2025
    Communication Public relation

    Company Reputation: Definition, Challenges, and Management

    A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse
    5 min
    Hacktivism
    9 April 2025
    Public relation

    Hacktivism: Digital activism and its impact

    Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to exposefalse
    9 min
    crisis communication
    9 April 2025
    Communication

    Crisis communication: Definition

    Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false
    4 min
    press release format
    25 March 2025
    Public relation

    How to create the ideal press release format

    Creating the optimal press release format is essential for gaining media attention and coverage. The key elements include a compelling headline, informative subheader, clear dateline and leadfalse
    7 min
    how to write a press release
    20 March 2025
    Public relation

    How to write a press release: A comprehensive guide

    Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely,false
    6 min
    Press release format
    20 March 2025
    Public relation

    5 simple tips for optimizing press release format

    Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted andfalse
    7 min
    effective communication
    17 March 2025
    Communication

    The best PR tools for effective PR communication

    What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders,false
    3 min
    blockchain against fake news
    11 March 2025
    Communication

    How the blockchain can protect against fake news

    In the era of digital information, the rise of fake news has become a pervasive problem, eroding trust in media and posing significant societal challenges. As misinformation spreads rapidly online,false
    5 min
    brand crisis management
    28 February 2025
    Communication

    Brand Crisis Management Essentials: From Preparation to Recovery

    Brand crisis management is not just about damage control; it’s about preparation, response, and recovery. Companies that proactively establish crisis communication plans, train response teams,false
    11 min
    Market manipulation
    27 February 2025
    Communication

    Market manipulation through fake press releases: Risks and regulations

    Market manipulation through fake press releases poses serious risks to investors and the integrity of financial markets. Unscrupulous companies, organisations and individuals spread false orfalse
    6 min
    adani group fake press release
    25 February 2025
    Hack Stories

    Hack Stories: The Adani Group fake press release

    How adani group suffered Adani group was under hacktivism about the circulation of fraudulent press releases concerning its operations in Kenya. One such fake release, titled "Adani Group Denouncesfalse
    4 min
    external communication
    25 February 2025
    Communication

    External communication: A complete guide for businesses

    External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, includingfalse
    9 min
    Typer of corporate communication
    25 February 2025
    Communication

    Types of corporate communication: Building relationships and reputation

    Corporate communication is a critical function that enables organizations to effectively engage with both internal and external stakeholders. From building trust with employees to managing afalse
    5 min
    corporate reputation
    18 February 2025
    Communication

    How to measure and manage your corporate reputation

    Corporate reputation is a critical asset that can significantly impact a company's success. It influences customer loyalty, employee retention, investor confidence, and overall brand perception. Infalse
    10 min
    18 February 2025
    PR Agencies

    An insider list of PR agencies in Poland in 2025

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    4 min
    external and internal communication
    18 February 2025
    Communication

    External vs Internal Communication: Key Differences and Synergies

    Internal and external communication are two distinct yet interconnected aspects of organizational communication. While internal communication focuses on fostering collaboration, engagement, andfalse
    6 min
    18 February 2025
    PR Agencies

    An insider list of PR agencies in Germany

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    5 min
    18 February 2025
    PR Agencies

    An insider list of PR agencies in Belgium

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    5 min
    corporate communication protected
    12 November 2024
    Communication

    The Importance of Verifying Corporate News to Protect Reputation

    In an era defined by the speed and accessibility of information, the stakes for corporate reputation have never been higher. With news—both accurate and false—spreading instantly across digitalfalse
    3 min
    Optimising your corporate communications with the right digital and physical tools
    29 October 2024
    Communication

    Optimising your corporate communications with the right digital and physical tools

    In the digital age, companies have a multitude of tools to optimize their external and internal communication. From traditional physical media to innovative interactive platforms, thefalse
    8 min
    The keys to effective financial communication
    29 October 2024
    Communication

    The keys to effective financial communication

    An effective financial communication strategy is essential for strengthening investor confidence, improving the company's reputation, and fostering sustainable growth. By setting clear objectives,false
    7 min
    PR Agency
    23 October 2024
    PR Agencies

    Complete Guide To Enhance Corporate Communication With A PR Agency

    In today’s fast-paced and highly connected world, maintaining a positive public image is critical for any business looking to thrive. Whether you’re a startup trying to break into a crowded market orfalse
    4 min
    How to measure the effectiveness of your digital PR campaigns
    30 September 2024
    Public relation

    How to measure the effectiveness of your digital PR campaigns

    In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness offalse
    5 min
    Advanced Techniques for Corporate Information Security
    17 September 2024
    Communication

    Advanced Techniques for Corporate Information Security: Leveraging Brand Monitoring Tools

    In today's digital landscape, corporate information security faces unprecedented challenges. How can businesses protect their valuable online content, prevent unauthorized access, and combat thefalse
    2 min
    Safeguard Your Brand's Reputation in the Digital Age with Brand Monitoring Tools
    11 September 2024
    Communication

    Safeguard Your Brand's Reputation in the Digital Age with Brand Monitoring Tools

    Your brand is what others say through online interactions and conversations in the digital era. The branding monitoring tool can help one with that. It keeps businesses top with what is being saidfalse
    3 min
    keys to successful crisis management
    29 August 2024
    Communication

    4 keys to successful crisis management

    Effective communication crisis management is essential to protecting your company's reputation and trust. By following the three keys outlined in this article - preparation, training andfalse
    7 min
    How to incorporate storytelling into your PR strategy
    29 August 2024
    Communication

    How to incorporate storytelling into your PR strategy

    Storytelling has become an essential tool for communications directors at major accounts. It creates an emotional bond with your audience, reinforces your brand image and improves engagement. How canfalse
    6 min
    choose the right business communication tools
    28 August 2024
    Communication

    How to choose the right business communication tools

    In an increasingly connected business world, choosing the right communication tools is crucial to team performance and collaboration. What criteria should you take into account when selecting thefalse
    6 min
    optimising a newsroom and boosting your communication
    17 July 2024
    Communication

    The 5 best practices for optimising your newsroom and boosting your communication

    An optimised Newsroom gives journalists easier access to your key content, increases your visibility in the media and boosts your corporate communications. By adopting best practices such asfalse
    8 min
    How can you optimise your Newroom for better media relations?
    3 July 2024
    Public relation

    How can you optimise your Newroom for better media relations?

    With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse
    6 min
    WHAT IS NEXT FOR PR TOOLS
    12 June 2024
    PR Agencies

    What's next for multimedia PR tools

    In a world where technology is evolving at a furious pace, it's vital for professionals to keep up to date with the latest innovations that could revolutionize their sector. This article reviewsfalse
    2 min
    Newsroom software communication
    6 June 2024
    Communication

    How a Newsroom Software can transform corporate communications?

    In the digital era, companies face new challenges in managing their communications effectively. How is it possible to centralize information, coordinate teams, automate tasks and analyze results? a false
    7 min
    Key Strategies for Maximizing Your Target Audience's Engagement
    22 May 2024
    Communication Public relation

    Key Strategies for Maximizing Your Target Audience's Engagement

    In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse
    3 min
    SEO Influences the Impact of Newsrooms
    14 May 2024
    Public relation

    How SEO Influences the Impact of Newsrooms on the Media

    In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse
    3 min
    man is worried in the phone because he is a dircom in a communication crisis
    27 March 2024
    Communication

    how to deal with a communication crisis?

    As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is onefalse
    7 min
    annual report and employee
    20 March 2024
    Communication

    An employee does not express himself in the same way as an annual report

    Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their ownfalse
    4 min
    media fact checking
    6 March 2024
    Communication

    What do the media have to say about the acceleration of information and fact-checking?

    The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... Thefalse
    4 min
    PR is good for employee advocacy
    29 February 2024
    Public relation

    PR, the key to Employee Advocacy?

    As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse
    2 min
    Social media practices for PR
    28 February 2024

    New formats: what influence do they have on media practices?

    The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images...false
    3 min
    The importance of dircom in communication
    28 February 2024

    The Dircom: social ambassador for the company's information content?
    2 min
    Ensuring message consistency across new communication channels
    23 February 2024
    Communication

    Ensuring message consistency across new communication channels

    Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse
    7 min
    spread of fake press release
    23 February 2024
    Public relation

    Information manipulation: PR's number one enemy?

    Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse
    2 min
    new technologies and new tools for communicators
    15 February 2024
    Communication

    An enhanced communicator: new technologies and new tools

    With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
    3 min
    Relations publiques durables
    15 February 2024
    Public relation

    The importance of high added value content in Public Relations

    In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse
    2 min
    7 February 2024
    Communication

    Blockchain: the guarantee for corporate communication

    The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse
    4 min
    4 May 2023
    Communication

    How to choose the right channels of communication

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
    6 min
    16 March 2023
    PR Agencies

    An insider list of PR agencies in Switzerland

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    5 min
    8 March 2023
    PR Agencies

    An insider list of PR agencies in Greece

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    3 min
    3 March 2023
    Communication

    How to successfully distribute your press release

    A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s targetfalse
    5 min
    22 February 2023
    Communication

    How to create your own communication strategy

    A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and externalfalse
    6 min
    17 February 2023
    PR Agencies

    An insider list of PR agencies in Hungary

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    4 min
    9 February 2023
    Communication

    A definition of marketing communication (MarCom)

    Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more.false
    6 min
    9 December 2022
    Communication

    The importance of looking out for fake news on social media

    The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containingfalse
    6 min
    23 November 2022
    Communication

    The AMEC Prize: an Award for the Best Communication Practices

    Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by thefalse
    6 min
    17 November 2022
    Public relation

    How to create an efficient corporate PR campaign

    What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in manyfalse
    6 min
    10 November 2022
    PR Agencies

    An insider list of PR agencies in Finland

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    6 min
    4 November 2022
    Communication

    What is Fake News and How to Avoid them

    Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or videofalse
    11 min
    28 October 2022
    Public relation

    What is Sustainable PR?

    The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to globalfalse
    6 min
    28 October 2022
    PR Agencies

    An insider list of PR agencies in Sweden

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    7 min
    20 October 2022
    PR Agencies

    An insider list of PR agencies in Denmark

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    9 min
    14 October 2022
    PR Agencies

    An insider list of PR agencies in Italy

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    8 min
    Fill a G2 review for Wiztrust
    14 October 2022
    Communication

    Quick guide to Fill a review for Wiztrust in G2
    6 min
    5 October 2022
    Communication

    Technologies and disinformation in the Russia – Ukraine War

    Fake news thrives in the Russia – Ukraine war. The conflict as it stands is happening in both the physical and virtual world at a global level. Whether it is manipulated photos, false videos, statefalse
    7 min
    Spanish flag in front of a building near a pr agency
    28 September 2022
    PR Agencies

    An insider list of PR agencies in Spain

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    6 min
    23 September 2022
    PR Agencies

    An insider list of PR agencies in Portugal

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    7 min
    21 September 2022
    Communication Public relation

    Why PR crisis management is mandatory

    A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or reviewfalse
    6 min
    16 September 2022
    Public relation

    Everything you need to know about press releases

    A press release is a written document that has been specifically prepared to be shown to the media. Press releases are used as a way of announcing something newsworthy to a specific audience to gainfalse
    9 min
    14 September 2022
    PR Agencies

    An insider list of PR agencies in the Netherlands

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    8 min
    Fake news
    7 September 2022
    Communication

    How to protect yourself against fake news

    The term “fake news” is nothing new but in recent times it has become a huge problem for societies around the world. The term “fake news” itself has become extremely popular after being usedfalse
    7 min
    31 August 2022
    Communication

    Everything you need to know about corporate communication

    Corporate communication is both internal and external communication within a workplace. There are several different kinds of corporate communication dimensions that are a key concern for any company.false
    14 min
    Bunch of newspaper
    13 July 2022
    Public relation

    Public relations: what does pr mean?

    Public relations are one of the most important and effective ways to create a solid and credible reputation for a brand or business. By using successful PR, a brand can strategically build, maintain,false
    12 min
    Hands typing on a computer
    13 May 2022
    Communication

    How to write a good corporate press release in 2025

    Build your brand, explain your mission and engage your audience. This can all be done through a corporate press release that excites, attracts and most importantly promotes your business. Despite thefalse
    6 min
    24 March 2022
    Communication

    Social networks as weapons of seduction

    Public relations has become essential to guarantee the right perception of messages in this crowded digital world. It is high time that PR campaigns were integrated with digital campaigns. In thisfalse
    6 min

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