12 min
25 June 2026
AI Reputation Management: Welcome to the future of PR
Value Box💡 The value you will find in this content is a structured analysis of AI Reputation Management by Wiztrust's CEO. It explains why reputation is now won or lost on LLMs, how GEO is rewriting ...
9 June 2026
What are the best practices for building and maintaining media relations for PR teams and communications directors in 2026?
Summary:Building strong media relations in 2026 requires a data driven approach to journalist outreach, a structured contact management system, and content with an infrastructure that gives journalist...
12 May 2026
How do CAC 40 companies manage their PR in 2026?
More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com...
11 May 2026
What is the role of press releases in corporate communication today?
Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more...
11 May 2026
How to Align PR Strategy with Corporate Objectives in 2026
When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica...
11 May 2026
What is the ROI of an Online Newsroom?
An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads, t...
7 May 2026
How can you identify a fake press release and protect your brand from PR impersonation?
Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block...
6 May 2026
What tools can be used to prevent and manage a communication crisis?
Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese...
6 May 2026
What is the best newsroom solution on the market? Discover our 2025 analysis.
Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy...
6 May 2026
DORA Regulations and Financial Reporting: What Communications Directors Need to Know
The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating them i...
29 April 2026
How is earned media powering PR’s comeback in the age of generative AI search?
Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independent 2025–20...
.png)
28 April 2026
How to Measure and Improve Your AI Visibility Score (AIV): A Step by Step Framework for PR Teams
The press release you published last Tuesday may never appear in a journalist's inbox. It may, however, be the source that ChatGPT or Perplexity cites the next time an analyst asks for context on your...
28 April 2026
Why does integrating GlobeNewswire into its distribution channels enhance LLM and GEO visibility?
GlobeNewswire combines wide geographic coverage with structured metadata and SEO/AI-ready tags, making your content easier for search engines and LLMs to crawl, index and reuse. Integrating a professi...
23 April 2026
How to verify the authenticity of a press release using Wiztrust Protect?
Wiztrust Protect is a free verification tool open to everyone, including journalists, investors and the media. In less than one minute, you can verify the authenticity of a press release or official d...
23 April 2026
How should communications leaders manage a crisis in the age of generative AI in 2026?
Crisis no longer announces itself. It erupts on social media, gets synthesized in seconds by a generative AI engine, and spreads before the communications department has even convened its crisis commi...
23 April 2026
What are the best tools for preventing AI-generated misinformation in press releases and securing corporate communications?
This article compares the leading newsroom solutions and shows how Wiztrust stands apart from alternatives in protecting against deepfakes and falsification of corporate press releases thanks to Wiztr...
23 April 2026
What PR solution do CAC 40 companies use?
More than one third of CAC 40 companies rely on Wiztrust to manage their press relations, corporate communications, and editorial visibility. BNP Paribas, Engie, L'Oréal, and Schneider Electric are am...
22 April 2026
Quick Guide: 8 Steps to Leave a Review for Wiztrust on Capterra
How to leave a review for Wiztrust on Capterra: a step-by-step guide Your feedback means a lot to us. Reviews published on Capterra help other communications and PR professionals discover Wiztrust and...
16 April 2026
Prowly vs Prezly vs Wiztrust: Which PR Tool Is Right for Your Communications Team in 2026?
If you are evaluating the different PR softwares in 2026, this comparison cuts through the feature lists and tells you exactly which tool fits which team. Prowly and Prezly serve PR agencies and growt...
31 March 2026
What are the advantages of using AI-powered PR tools for managing media relations?
2 March 2026
Why is Wiztrust the key PR solution for gaining SEO visibility and GEO visibility in AI-generated responses?
Visibility now depends on the responses generated by ChatGPT, Perplexity, Gemini, and Copilot. For PR and corporate communications teams, this requires a rethink of their approach: producing structure...
24 February 2026
What are the most influential media sources for AI in the french real estate sector, and how can you get mentioned in them more often?
Summary: In this article, you will discover the 10 media sources most cited by ChatGPT, Gemini, and Perplexity, according to a study conducted with GetMint based on more than 1,500 prompts and the ana...
20 February 2026
Which tech tools are transforming public relations and corporate communication operations in 2026?
Public relations and corporate communication are being reshaped by AI, and consequently by data-rich platforms that let communication leaders manage reputation as a real-time, measurable business asse...
20 February 2026
How can PR CRM tools enhance media relationship management and stakeholder engagement?
Corporate communication teams are under pressure to manage more channels, more stakeholders, and more scrutiny with the same teams. To allieviate this pressure, public relations and media relations te...
-1.png)
20 February 2026
Why your brand might (not) appear in AI answers: media–AI deals comms pros should know
Some brands are suddenly far more visible in AI-generated answers because the media outlets that cover them have signed licensing and distribution deals with major AI platforms such as ChatGPT, Gemini...
20 February 2026
Essential PR tactics for AI search visibility: how to optimize press releases for AI visibility in ChatGPT, Gemini, Google AI Overviews and Copilot
Instead of scrolling through endless search results, users are increasingly turning to AI overviews and generative AI search engines for instant answers. This means that brand visibility depends on wh...
4 February 2026
How is AI search reshaping PR visibility and media measurement in 2026?
As search behavior moves from traditional blue links to AI-generated answers, visibility is no longer won through clicks alone. In AI-powered search engines such as Google AI Overviews, influence is e...
29 January 2026
Which PR Tools Do European Corporate Communication Leaders Trust Most in 2026?
Introduction To master corporate communicationsin 2026, teams require strategic orchestration, transparent workflows, and data-driven insights at every touchpoint. Across Europe, leading organizations...
29 January 2026
How does AI integration streamline communication workflows in large organizations?
Summary AI has become a strategic pillar in modern public relations as it transforms how communication teams operate, make decisions, and shape narratives. AI streamlines PR and corporate comms mainly...
23 January 2026
A practical guide: how to compare the best French PR tools?
Introduction As PR expertise evolves every year, choosing the right French tool for managing media relations has become a strategic decision for any organisation, whether a startup, SME, agency or lis...
22 January 2026
How Do You Choose the Best PR Management Tool for 2026?
Every public relations (PR) expert knows that a powerful PR management tool has become essential for controlling visibility, anticipating trends, and protecting an organization's reputation. Multi-cha...
22 December 2025
What is the Best Software to Manage PR for a Large Company? Guide, Criteria, and Use Cases
Public relations (PR) management for large enterprises now depends on stronger requirements for compliance and transparency. Communication professionals are expected to balance media performance with ...
22 December 2025
What are the best public relations software according to real users opinions?
Summary Drawing on a systematic analysis of user reviews and G2 market performance, including the G2 Grid evaluation for critical segments like PR analytics and Press Release Distribution, Wiztrust st...
18 December 2025
How can PR teams leverage social media management tools for campaign success?
Social media has become an indispensable tool for PR teams to amplify their campaign messaging, engage with target audiences, and measure performance. To fully harness the power of social media, PR pr...
18 December 2025
How have PR tools evolved with the advancement of technology?
Technology public relations has undergone a dramatic transformation in the digital age. The rise of social media, data analytics, and real-time communication has reshaped how tech companies engage wit...
25 November 2025
What is communication engineering?
Summary The AI revolution is rapidly reshaping public relations (PR), making data-driven and measurable results the new standard for success. PR professionals today must evolve from relying on gut ins...
13 November 2025
5 November 2025
How blockchain can improve security and transparency of PR communications
Misinformation spreads fast and public trust comes slow, communication professionals need tools right now that guarantee authenticity and security. Blockchain, the decentralized, verifiable ledger tec...
23 October 2025
What are the advantages of using cloud-based solutions for managing PR campaigns?
Cloud-based solutions offer numerous advantages for managing PR campaigns, enabling scalability, enhanced collaboration, and data-driven decision making. By leveraging the power of the cloud, PR teams...
9 October 2025
Protecting financial information: Wiztrust Protect and MarketScreener join forces
The rapid spread of misinformation has become a real challenge for today’s financial communication. With the growing number of fake news, rumors, and hacked accounts, it is increasingly difficult to g...
29 September 2025
How do CRM tools enhance media relation efforts in public relations?
Customer Relationship Management (CRM) tools are transforming the way public relations professionals manage and enhance their media relations efforts. By centralizing media contacts, streamlining outr...
29 September 2025
How do PR professionals benefit from API integrations with other business tools?
API integrations are transforming the way PR professionals work by enabling seamless data exchange and automation between different business tools and platforms. By connecting their PR software with o...
29 September 2025
How do blockchain technologies secure corporate information for PR purposes?
Blockchain technology is revolutionizing the way companies manage and secure their information. By leveraging the immutable, decentralized nature of blockchain, businesses are enhancing transparency, ...
17 September 2025
How AI-driven sentiment analysis revolutionizes media monitoring
Sentiment analysis powered by artificial intelligence is transforming the way businesses monitor and analyze media coverage and online conversations. By leveraging advanced natural language processing...
17 September 2025
How collaborative workspaces benefit PR teams
Collaborative workspaces are increasingly popular among PR teams, offering numerous benefits that enhance communication, productivity, and creativity. By bringing team members together in a shared phy...
27 August 2025
How blockchain can guarantee security and transparency in PR communications.
Blockchain technology offers significant benefits for enhancing security and transparency in PR communications. By leveraging blockchain's decentralized, immutable ledger and smart capabilities, PR fi...
27 August 2025
How automated workflows enhance PR task management and efficiency
Automated workflows are transforming the way PR teams operate, enabling them to streamline processes, reduce errors, and boost productivity. By leveraging the power of automation, PR professionals can...
26 August 2025
How PR professionals can effectively track and respond to media coverage
As PR professionals, tracking and responding to media coverage effectively is crucial for managing brand reputation, identifying potential crises, and shaping public perception. This article explores ...
14 August 2025
How PR platforms enable effective cross-channel content distribution (With platforms recommendations)
Content distribution across multiple channels is essential for maximizing the reach and impact of your PR efforts. PR platforms offer a centralized solution for managing and optimizing your content di...
8 August 2025
Managing Crisis Communication in Cybersecurity
Managing a cybersecurity crisis is a major challenge for organizations, which must be prepared to respond quickly and effectively. This practical guide provides you with the keys to anticipate and man...
26 July 2025
Essential healthcare PR strategies for 2026
Healthcare public relations is evolving rapidly in the face of technological advancements and increasing public scrutiny. In 2026, healthcare organizations must adapt their PR strategies to build trus...
26 July 2025
How to Effectively Monitor Social Media
Social media monitoring has become essential for companies seeking to manage their online reputation, keep an eye on competitors, and identify market trends. This practice of social listening allows y...
25 July 2025
PR software: Definition, features and advantages
PR software is an essential tool for modern public relations teams looking to streamline their workflows, boost efficiency, and achieve better results. From comprehensive all-in-one platforms to speci...
25 July 2025
How to Conduct Effective Media Monitoring
Media monitoring is an essential strategic tool for businesses. It allows you to keep track of your brand image, analyze your industry, anticipate trends, and identify opportunities or threats. Howeve...
25 July 2025
5 Key Steps to Strengthen the Fight Against Fake News in Business
According to a recent survey, 89% of French people believe that fake news (rumors and false information) can significantly damage a company’s reputation. This high level of agreement means that nearly...
25 July 2025
3 Effective Methods for Managing Crisis Communication
In times of crisis, communication is crucial in safeguarding a company's image and reputation. Rapidly acknowledging the situation, demonstrating transparency and empathy, and adopting the right strat...
24 June 2025
What is a media database?
A media database is an essential tool for PR professionals to efficiently find and connect with relevant journalists, bloggers, and influencers who can help amplify their brand's story. By providing d...
24 June 2025
What is a good writing style for a press release?
Writing an effective press release requires more than just announcing news - it demands a compelling style that grabs journalists' attention and clearly communicates your message. Mastering the art of...
24 June 2025
Developing an effective public relations strategy: A comprehensive guide
An effective public relations strategy is essential for shaping public perception, building credibility, and achieving business objectives. A well-crafted PR plan goes beyond just media outreach to de...
18 June 2025
How to write a press release in 2026
Writing an effective press release is key to grabbing media attention and generating publicity for your company or organization. A well-crafted press release succinctly communicates essential informat...
12 June 2025
5 Best Practices to Optimize Your Press Room and Boost Your Corporate Communications
An optimized press room makes it easier for journalists to access your key content, increases your media visibility, and enhances your corporate communications. By adopting best practices such as intu...
12 June 2025
Definition and Challenges of Crisis Communication
Crisis communication is an essential component of emergency management for any organization. When faced with unforeseen events that could threaten their reputation, financial stability, and ability to...
12 June 2025
Fake Press Releases: How to Protect Yourself to Avoid Financial and Reputational Damage
The spread of fake press releases poses a growing threat to companies, with potentially severe consequences for both their stock price and reputation. To effectively guard against this risk, it is ess...
11 June 2025
3 Tips for Successfully Integrating a Public Relations Management Solution into Your Company
In a world where efficiency and productivity are paramount, centralizing public relations operations, training on industry developments, and analyzing feedback have become essential levers. For commun...
11 June 2025
3 Keys to Optimizing Your Online Presence Through SEO in Communications
In a world where digital presence has become a central pillar of communication strategy, leading a communications team requires mastery of ever-evolving tools and practices. What is your strategy for ...
11 June 2025
11 June 2025
How to Effectively Counter the Proliferation of Fake News
“Corporate fake news” is an increasing threat to the reputation of organizations. Their rapid spread across social networks and search engines can seriously destabilize a company if it is not adequate...
11 June 2025
How to Effectively Manage Crisis Communication in a Company
Despite meticulous preparation, no company is immune to a crisis that could damage its reputation. Knowing how to react swiftly and communicate transparently is essential to maintain stakeholder trust...
11 June 2025
The Modern Press Office in the Digital Age
The press office holds a central role in a company’s external communications. In today’s digital era, it must adapt to new media and leverage powerful tools to manage relationships with journalists an...
11 June 2025
How Newsroom Management Software Transforms Corporate Communications
Companies face new challenges in managing their communications effectively. How can information be centralized, teams coordinated, tasks automated, and results analyzed? Newsroom Software provides con...
11 June 2025
How to Highlight Communication Actions to the Comex
As part of its partnership with the Social Media Club, Wiztrust brings together communications directors to discuss the challenges of their profession. Digital technology has made it possible to measu...
28 May 2025
Public relations strategy: Definition
A well-crafted public relations (PR) strategy is crucial for organizations looking to effectively communicate with their target audiences and build a positive reputation. This article delves into the ...
28 May 2025
The Transformation of Newsrooms in 2026
The digital revolution has profoundly reshaped the operations of traditional newsrooms. Integrated newsrooms now rely on new tools and processes to produce multimedia, multi-platform information in re...
21 May 2025
5 simple steps to manage crisis with good communication
In times of crisis, effective communication can make all the difference in managing the situation and minimizing damage to an organization's reputation. But where do you start when faced with an unexp...
21 May 2025
The Keys to Sustainable Public Relations
In a constantly evolving media landscape, communications directors and public relations professionals face a crucial imperative: to develop a sustainable strategy that goes beyond fleeting trends and ...
20 May 2025
The Keys to Effective Crisis Communication
In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, and r...
20 May 2025
What Training for Communications Directors?
To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.
20 May 2025
What Transformations Are Shaping the Role of the "New Communication Directors" in 2026?
20 May 2025
Tools and strategies to combat online misinformation
Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is an urge...
20 May 2025
7 Ways to get free PR for your business or personal brand
Getting free products and PR packages from brands is a great way for micro-influencers to elevate their content, save money, and build relationships that can lead to future paid partnerships. By craft...
29 April 2025
Why PR Packages Are Essential for Influencer Marketing Success
PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PR pack...
29 April 2025
What Digital Communication Tools for New Communication Directors?
Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve as decision-maki...
29 April 2025
What Are the Key Benefits of Media Impact Analysis for Communication Directors?
In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This article exp...
29 April 2025
Press release distribution services: Definition, benefits and how to choose
Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act as intermedi...
28 April 2025
What Tools for Crisis Communication in 2026?
As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of the job...
28 April 2025
Media Monitoring: Definition and Challenges for Businesses
Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in the pr...
28 April 2025
Is Your Stock Price Determined by a Hashtag?
Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measure ...
28 April 2025
Company Reputation: Definition, Challenges, and Management
A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteria ...
9 April 2025
Hacktivism: Digital activism and its impact
Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to expose wrong...
9 April 2025
Crisis communication: Definition
Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid, clea...
25 March 2025
How to create the ideal press release format in 2026
Creating the optimal press release format is essential for gaining media attention and coverage. The key elements include a compelling headline, informative sub-header, clear dateline and lead paragra...
20 March 2025
How to write a press release: A comprehensive guide
Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely, and...
20 March 2025
5 simple tips for optimizing press release format
Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted and for...
17 March 2025
The best PR tools for effective PR communication
What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
11 March 2025
How the blockchain can protect against fake news
In the era of digital information, the rise of fake news has become a pervasive problem, eroding trust in media and posing significant societal challenges. As misinformation spreads rapidly online, it...
28 February 2025
Brand Crisis Management Essentials: From Preparation to Recovery
Brand crisis management is not just about damage control; it’s about preparation, response, and recovery. Companies that proactively establish crisis communication plans, train response teams, and con...
27 February 2025
Market manipulation through fake press releases: Risks and regulations
Market manipulation through fake press releases poses serious risks to investors and the integrity of financial markets. Unscrupulous companies, organisations and individuals spread false or misleadin...
25 February 2025
Hack Stories: The Adani Group fake press release
How adani group suffered Adani group was under hacktivism about the circulation of fraudulent press releases concerning its operations in Kenya. One such fake release, titled "Adani Group Denounces Ba...
25 February 2025
External communication: A complete guide for businesses
External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
25 February 2025
Types of corporate communication: Building relationships and reputation
Corporate communication is a critical function that enables organizations to effectively engage with both internal and external stakeholders. From building trust with employees to managing a company's...
18 February 2025
How to measure and manage your corporate reputation
Corporate reputation is a critical asset that can significantly impact a company's success. It influences customer loyalty, employee retention, investor confidence, and overall brand perception. In to...
18 February 2025
An insider list of PR agencies in Poland in 2026
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
18 February 2025
External vs Internal Communication: Key Differences and Synergies
Internal and external communication are two distinct yet interconnected aspects of organizational communication. While internal communication focuses on fostering collaboration, engagement, and alignm...
18 February 2025
An insider list of PR agencies in Germany
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
18 February 2025
An insider list of PR agencies in Belgium
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
12 November 2024
The Importance of Verifying Corporate News to Protect Reputation
In an era defined by the speed and accessibility of information, the stakes for corporate reputation have never been higher. With news, both accurate and false, spreading instantly across digital plat...
29 October 2024
Optimizing your corporate communications with the right digital and physical tools
In the digital age, companies have a multitude of tools to optimize their external and internal communication. From traditional physical media to innovative interactive platforms, the challenge is to ...
29 October 2024
The keys to effective financial communication
An effective financial communication strategy is essential for strengthening investor confidence, improving the company's reputation, and fostering sustainable growth. By setting clear objectives, str...
23 October 2024
Complete Guide To Enhance Corporate Communication With A PR Agency
In today’s fast-paced and highly connected world, maintaining a positive public image is critical for any business looking to thrive. Whether you’re a startup trying to break into a crowded market or ...
30 September 2024
How to measure the effectiveness of your digital PR campaigns
In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness of ...
17 September 2024
Advanced Techniques for Corporate Information Security: Leveraging Brand Monitoring Tools
In today's digital landscape, corporate information security faces unprecedented challenges. How can businesses protect their valuable online content, prevent unauthorized access, and combat the sprea...
11 September 2024
Safeguard Your Brand's Reputation in the Digital Age with Brand Monitoring Tools in 2026
Your brand is what others say through online interactions and conversations in the digital era. The branding monitoring tool can help one with that. It keeps businesses top with what is being said wit...
.jpg)
29 August 2024
4 keys to successful crisis management in 2026
Effective communication crisis management is essential to protecting your company's reputation and trust. By following the three keys outlined in this article - preparation, training and communication...
29 August 2024
How to incorporate storytelling into your PR strategy in 2026
Storytelling has become an essential tool for communications directors at major accounts. It creates an emotional bond with your audience, reinforces your brand image and improves engagement. How can ...
28 August 2024
How to choose the right business communication tools in 2026
In an increasingly connected business world, choosing the right communication tools is crucial to team performance and collaboration. What criteria should you take into account when selecting the righ...
17 July 2024
The 5 best practices for optimizing your newsroom and boosting your communication
An optimized Newsroom gives journalists easier access to your key content, increases your visibility in the media and boosts your corporate communications. By adopting best practices such as intuitive...
3 July 2024
How can you optimise your Newroom for better media relations?
With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and make j...
12 June 2024
What's next for multimedia PR tools
In a world where technology is evolving at a furious pace, it's vital for professionals to keep up to date with the latest innovations that could revolutionize their sector. This article reviews some ...
6 June 2024
How a Newsroom Software can transform corporate communications in 2026?
In the digital era, companies face new challenges in managing their communications effectively. How is it possible to centralize information, coordinate teams, automate tasks and analyze results? a Ne...
22 May 2024
Key Strategies for Maximizing Your Target Audience's Engagement
In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article dives into essential practices such as personalizing messages thr...
14 May 2024
How SEO Influences the Impact of Newsrooms on the Media in 2026
In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of large cor...
27 March 2024
How to deal with a communication crisis?
As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is one of ...
20 March 2024
An employee does not express himself in the same way as an annual report
Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their own views o...
6 March 2024
What do the media have to say about the acceleration of information and fact-checking?
The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... The prolif...
29 February 2024
PR, the key to Employee Advocacy?
As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role to play? ...
23 February 2024
Ensuring message consistency across new communication channels
Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achieve this...
23 February 2024
Information manipulation: PR's number one enemy?
Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threaten brands....
15 February 2024
An enhanced communicator: new technologies and new tools
With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
15 February 2024
The Importance of High Added Value Content in Public Relations
In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kind ...
7 February 2024
Blockchain: the guarantee for corporate communication
The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporate communications ...
4 May 2023
How to choose the right channels of communication in 2026
Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
16 March 2023
An insider list of PR agencies in Switzerland
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
8 March 2023
An insider list of PR agencies in Greece
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
3 March 2023
How to successfully distribute your press release in 2026
A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s target audience....
22 February 2023
How to create your own communication strategy in 2026
A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and external ...
17 February 2023
An insider list of PR agencies in Hungary
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
9 February 2023
A definition of marketing communication (MarCom)
Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more. ...
9 December 2022
The importance of looking out for fake news on social media
The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containing untr...
23 November 2022
The AMEC Prize: an Award for the Best Communication Practices
Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by the communica...
17 November 2022
How to create an efficient corporate PR campaign
What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in many distinctive ...
10 November 2022
An insider list of PR agencies in Finland
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
4 November 2022
What is Fake News and How to Avoid them
Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or video containing...
28 October 2022
What is Sustainable PR?
The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to global sustainabilit...
28 October 2022
An insider list of PR agencies in Sweden
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
20 October 2022
An insider list of PR agencies in Denmark
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
14 October 2022
An insider list of PR agencies in Italy
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
14 October 2022
5 October 2022
Technologies and disinformation in the Russia – Ukraine War
Fake news thrives in the Russia – Ukraine war. The conflict as it stands is happening in both the physical and virtual world at a global level. Whether it is manipulated photos, false videos, state pr...
28 September 2022
An insider list of PR agencies in Spain
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
23 September 2022
An insider list of PR agencies in Portugal
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
21 September 2022
Why PR crisis management is mandatory
A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or review relate...
16 September 2022
Everything you need to know about press releases
A press release is a written document that has been specifically prepared to be shown to the media. Press releases are used as a way of announcing something newsworthy to a specific audience to gain t...
14 September 2022
An insider list of PR agencies in the Netherlands
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who have collaborat...
7 September 2022
How to protect yourself against fake news
The term “fake news” is nothing new but in recent times it has become a huge problem for societies around the world. The term “fake news” itself has become extremely popular after being used regularly...
31 August 2022
Everything you need to know about corporate communication in 2026
Corporate communication is both internal and external communication within a workplace. There are several different kinds of corporate communication dimensions that are a key concern for any company. ...
13 July 2022
Public relations: what does PR mean?
Public relations are one of the most important and effective ways to create a solid and credible reputation for a brand or business. By using successful PR, a brand can strategically build, maintain, ...
13 May 2022
How to write a good corporate press release in 2026
Build your brand, explain your mission and engage your audience. This can all be done through a corporate press release that excites, attracts and most importantly promotes your business. Despite the ...
24 March 2022
Social networks as weapons of seduction
Public relations has become essential to guarantee the right perception of messages in this crowded digital world. It is high time that PR campaigns were integrated with digital campaigns. In this art...
