20 March 2025

Public relation

How to write a press release: A comprehensive guide

Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely,false

6 min

20 March 2025

Public relation

5 simple tips for optimizing press release format

Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted andfalse

7 min

17 March 2025

Communication

The best PR tools for effective PR communication

What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders,false

3 min

11 March 2025

Communication

How the blockchain can protect against fake news

In the era of digital information, the rise of fake news has become a pervasive problem, eroding trust in media and posing significant societal challenges. As misinformation spreads rapidly online,false

5 min

28 February 2025

Communication

Brand Crisis Management Essentials: From Preparation to Recovery

Brand crisis management is not just about damage control; it’s about preparation, response, and recovery. Companies that proactively establish crisis communication plans, train response teams,false

11 min

27 February 2025

Communication

Market manipulation through fake press releases: Risks and regulations

Market manipulation through fake press releases poses serious risks to investors and the integrity of financial markets. Unscrupulous companies, organisations and individuals spread false orfalse

6 min

25 February 2025

Hack Stories

Hack Stories: The Adani Group fake press release

How adani group suffered Adani group was under hacktivism about the circulation of fraudulent press releases concerning its operations in Kenya. One such fake release, titled "Adani Group Denouncesfalse

4 min

25 February 2025

Communication

External communication: A complete guide for businesses

External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, includingfalse

9 min

25 February 2025

Communication

Types of corporate communication: Building relationships and reputation

Corporate communication is a critical function that enables organizations to effectively engage with both internal and external stakeholders. From building trust with employees to managing afalse

5 min

18 February 2025

Communication

How to measure and manage your corporate reputation

Corporate reputation is a critical asset that can significantly impact a company's success. It influences customer loyalty, employee retention, investor confidence, and overall brand perception. Infalse

10 min

18 February 2025

PR Agencies

An insider list of PR agencies in Poland in 2025

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

4 min

18 February 2025

Communication

External vs Internal Communication: Key Differences and Synergies

Internal and external communication are two distinct yet interconnected aspects of organizational communication. While internal communication focuses on fostering collaboration, engagement, andfalse

6 min

18 February 2025

PR Agencies

An insider list of PR agencies in Germany

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

5 min

18 February 2025

PR Agencies

An insider list of PR agencies in Belgium

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

5 min

12 November 2024

Communication

The Importance of Verifying Corporate News to Protect Reputation

In an era defined by the speed and accessibility of information, the stakes for corporate reputation have never been higher. With news—both accurate and false—spreading instantly across digitalfalse

3 min

29 October 2024

Communication

Optimising your corporate communications with the right digital and physical tools

In the digital age, companies have a multitude of tools to optimize their external and internal communication. From traditional physical media to innovative interactive platforms, thefalse

8 min

29 October 2024

Communication

The keys to effective financial communication

An effective financial communication strategy is essential for strengthening investor confidence, improving the company's reputation, and fostering sustainable growth. By setting clear objectives,false

7 min

23 October 2024

PR Agencies

Complete Guide To Enhance Corporate Communication With A PR Agency

In today’s fast-paced and highly connected world, maintaining a positive public image is critical for any business looking to thrive. Whether you’re a startup trying to break into a crowded market orfalse

4 min

30 September 2024

Public relation

How to measure the effectiveness of your digital PR campaigns

In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness offalse

5 min

17 September 2024

Communication

Advanced Techniques for Corporate Information Security: Leveraging Brand Monitoring Tools

In today's digital landscape, corporate information security faces unprecedented challenges. How can businesses protect their valuable online content, prevent unauthorized access, and combat thefalse

2 min

11 September 2024

Communication

Safeguard Your Brand's Reputation in the Digital Age with Brand Monitoring Tools

Your brand is what others say through online interactions and conversations in the digital era. The branding monitoring tool can help one with that. It keeps businesses top with what is being saidfalse

3 min

29 August 2024

Communication

4 keys to successful crisis management

Effective communication crisis management is essential to protecting your company's reputation and trust. By following the three keys outlined in this article - preparation, training andfalse

7 min

29 August 2024

Communication

How to incorporate storytelling into your PR strategy

Storytelling has become an essential tool for communications directors at major accounts. It creates an emotional bond with your audience, reinforces your brand image and improves engagement. How canfalse

6 min

28 August 2024

Communication

How to choose the right business communication tools

In an increasingly connected business world, choosing the right communication tools is crucial to team performance and collaboration. What criteria should you take into account when selecting thefalse

6 min

17 July 2024

Communication

The 5 best practices for optimising your newsroom and boosting your communication

An optimised Newsroom gives journalists easier access to your key content, increases your visibility in the media and boosts your corporate communications. By adopting best practices such asfalse

8 min

3 July 2024

Public relation

How can you optimise your Newroom for better media relations?

With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse

6 min

12 June 2024

PR Agencies

What's next for multimedia PR tools

In a world where technology is evolving at a furious pace, it's vital for professionals to keep up to date with the latest innovations that could revolutionize their sector. This article reviewsfalse

2 min

6 June 2024

Communication

How a Newsroom Software can transform corporate communications?

In the digital era, companies face new challenges in managing their communications effectively. How is it possible to centralize information, coordinate teams, automate tasks and analyze results? a false

7 min

22 May 2024

Communication Public relation

Key Strategies for Maximizing Your Target Audience's Engagement

In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse

3 min

14 May 2024

Public relation

How SEO Influences the Impact of Newsrooms on the Media

In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse

3 min

27 March 2024

Communication

how to deal with a communication crisis?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is onefalse

7 min

20 March 2024

Communication

An employee does not express himself in the same way as an annual report

Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their ownfalse

4 min

6 March 2024

Communication

What do the media have to say about the acceleration of information and fact-checking?

The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... Thefalse

4 min

29 February 2024

Public relation

PR, the key to Employee Advocacy?

As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse

2 min

28 February 2024

New formats: what influence do they have on media practices?

The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images...false

3 min

28 February 2024

The Dircom: social ambassador for the company's information content?

2 min

23 February 2024

Communication

Ensuring message consistency across new communication channels

Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse

7 min

23 February 2024

Public relation

Information manipulation: PR's number one enemy?

Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse

2 min

15 February 2024

Communication

An enhanced communicator: new technologies and new tools

With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.

3 min

15 February 2024

Public relation

The importance of high added value content in Public Relations

In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse

2 min

7 February 2024

Communication

Blockchain: the guarantee for corporate communication

The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse

4 min

4 May 2023

Communication

How to choose the right channels of communication

Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse

6 min

16 March 2023

PR Agencies

An insider list of PR agencies in Switzerland

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

5 min

8 March 2023

PR Agencies

An insider list of PR agencies in Greece

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

3 min

3 March 2023

Communication

How to successfully distribute your press release

A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s targetfalse

5 min

22 February 2023

Communication

How to create your own communication strategy

A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and externalfalse

6 min

17 February 2023

PR Agencies

An insider list of PR agencies in Hungary

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

4 min

9 February 2023

Communication

A definition of marketing communication (MarCom)

Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more.false

6 min

9 December 2022

Communication

The importance of looking out for fake news on social media

The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containingfalse

6 min

23 November 2022

Communication

The AMEC Prize: an Award for the Best Communication Practices

Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by thefalse

6 min

17 November 2022

Public relation

How to create an efficient corporate PR campaign

What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in manyfalse

6 min

10 November 2022

PR Agencies

An insider list of PR agencies in Finland

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

6 min

4 November 2022

Communication

What is Fake News and How to Avoid them

Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or videofalse

11 min

28 October 2022

Public relation

What is Sustainable PR?

The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to globalfalse

6 min

28 October 2022

PR Agencies

An insider list of PR agencies in Sweden

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

7 min

20 October 2022

PR Agencies

An insider list of PR agencies in Denmark

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

9 min

14 October 2022

PR Agencies

An insider list of PR agencies in Italy

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

8 min

14 October 2022

Communication

Quick guide to Fill a review for Wiztrust in G2

6 min

5 October 2022

Communication

Technologies and disinformation in the Russia – Ukraine War

Fake news thrives in the Russia – Ukraine war. The conflict as it stands is happening in both the physical and virtual world at a global level. Whether it is manipulated photos, false videos, statefalse

7 min

28 September 2022

PR Agencies

An insider list of PR agencies in Spain

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

6 min

23 September 2022

PR Agencies

An insider list of PR agencies in Portugal

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

7 min

21 September 2022

Communication Public relation

Why PR crisis management is mandatory

A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or reviewfalse

6 min

16 September 2022

Public relation

Everything you need to know about press releases

A press release is a written document that has been specifically prepared to be shown to the media. Press releases are used as a way of announcing something newsworthy to a specific audience to gainfalse

9 min

14 September 2022

PR Agencies

An insider list of PR agencies in the Netherlands

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse

8 min

7 September 2022

Communication

How to protect yourself against fake news

The term “fake news” is nothing new but in recent times it has become a huge problem for societies around the world. The term “fake news” itself has become extremely popular after being usedfalse

7 min

31 August 2022

Communication

Everything you need to know about corporate communication

Corporate communication is both internal and external communication within a workplace. There are several different kinds of corporate communication dimensions that are a key concern for any company.false

14 min

13 July 2022

Public relation

Public relations: what does pr mean?

Public relations are one of the most important and effective ways to create a solid and credible reputation for a brand or business. By using successful PR, a brand can strategically build, maintain,false

12 min

13 May 2022

Communication

How to write a good corporate press release in 2025

Build your brand, explain your mission and engage your audience. This can all be done through a corporate press release that excites, attracts and most importantly promotes your business. Despite thefalse

6 min

24 March 2022

Communication

Social networks as weapons of seduction

Public relations has become essential to guarantee the right perception of messages in this crowded digital world. It is high time that PR campaigns were integrated with digital campaigns. In thisfalse

6 min