Post By: Raphael Labbé

25 July 2025

Communication

PR software: Definition, features and advantages

PR software is an essential tool for modern public relations teams looking to streamline their workflows, boost efficiency, and achieve better results. From comprehensive all-in-one platforms to speci...

4 min

25 July 2025

Public relation

How to Conduct Effective Media Monitoring

Media monitoring is an essential strategic tool for businesses. It allows you to keep track of your brand image, analyze your industry, anticipate trends, and identify opportunities or threats. Howeve...

6 min

25 July 2025

Public relation

5 Key Steps to Strengthen the Fight Against Fake News in Business

According to a recent survey, 89% of French people believe that fake news (rumors and false information) can significantly damage a company’s reputation. This high level of agreement means that nearly...

3 min

25 July 2025

AdvocacyTech: Putting PR Teams Back in the Spotlight

3 min

25 July 2025

Communication

3 Effective Methods for Managing Crisis Communication

In times of crisis, communication is crucial in safeguarding a company's image and reputation. Rapidly acknowledging the situation, demonstrating transparency and empathy, and adopting the right strat...

5 min

24 June 2025

Communication Public relation

What is a media database?

A media database is an essential tool for PR professionals to efficiently find and connect with relevant journalists, bloggers, and influencers who can help amplify their brand's story. By providing d...

5 min

24 June 2025

Communication

What is a good writing style for a press release?

Writing an effective press release requires more than just announcing news - it demands a compelling style that grabs journalists' attention and clearly communicates your message. Mastering the art of...

6 min

24 June 2025

Public relation

Developing an effective public relations strategy: A comprehensive guide

An effective public relations strategy is essential for shaping public perception, building credibility, and achieving business objectives. A well-crafted PR plan goes beyond just media outreach to de...

6 min

18 June 2025

Communication

How to write a press release in 2026

Writing an effective press release is key to grabbing media attention and generating publicity for your company or organization. A well-crafted press release succinctly communicates essential informat...

5 min

12 June 2025

Communication Public relation

5 Best Practices to Optimize Your Press Room and Boost Your Corporate Communications

An optimized press room makes it easier for journalists to access your key content, increases your media visibility, and enhances your corporate communications. By adopting best practices such as intu...

8 min