--- title: Which PR tools should communications teams at listed companies use? description: "PR tools for listed companies: 20 PR and investor relations tools, from results day to AI answers, and how communications teams combine them." image: https://blog.wiztrust.com/hubfs/627bc144-912e-431c-ae52-b204b11792b7-1.png --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) [Back](https://blog.wiztrust.com/en) [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) # Which PR tools should communications teams at listed companies use? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/calendar.svg) On 5 November, 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/posttimericon.svg) 33 min ##### [Raphael Labbé](https://blog.wiztrust.com/en/author/raphael) ![Which PR tools should communications teams at listed companies use?](https://blog.wiztrust.com/hubfs/627bc144-912e-431c-ae52-b204b11792b7-1.png) It is 7:00 on results day. Your release has to reach the market, journalists and your newsroom at the same minute. At 9:00, your CEO goes live on the earnings webcast. At 11:20, a fake release announcing a profit warning starts circulating on X. And by lunchtime, analysts are asking an AI assistant to summarize your numbers. Each of these moments calls for a different tool. For a listed company, a weak link does not just cost a bad headline: it can move the share price. This guide maps 20 PR and investor relations tools to the moments that shape the communications calendar of a listed company: results, investor relations, daily media relations, crisis, employees, AI visibility and compliance.   | Why read this article 💡 The value you will find in this content is a clear answer: listed companies anchor their PR on one secure platform (newsroom, distribution, media contacts, measurement) and a Digital Provenance solution, then add specialist tools for wire, investors, webcasts, listening, AI visibility and compliance. Here are 20 of them, mapped to each moment of the calendar. | | --- | ## Key takeaways - **The stakes are financial.** In 2016, a fake press release sent Vinci's share price down 18.28% within minutes. - **One platform should anchor the stack.** Newsroom, distribution, media contact database and measurement work best in one place, with a Digital Provenance solution and connected specialist tools. - **Reach is international by default.** A newswire such as GlobeNewswire covers 92 countries in 35 languages. - **AI answers now summarize your news.** 84% of the links cited by ChatGPT, Claude and Gemini come from earned media. - **AI visibility is a KPI like any other.** 10% of people already use AI chatbots for news every week, so it needs its own measurement tool. **The 20 tools at a glance** | # | Tool | What it covers | Main moment | | --- | --- | --- | --- | | 1 | **Wiztrust** | Newsroom, distribution, media and investor contact database, measurement | Every moment | | 2 | **Wiztrust Protect** | Digital Provenance: verifiable proof of origin for every release | Results and crisis | | 3 | **GlobeNewswire (Notified)** | International newswire | Results and major announcements | | 4 | **Nasdaq IR Intelligence** | Investor targeting and engagement | Investor relations | | 5 | **Notified IR Events Platform** | Earnings webcasts and investor days | Results | | 6 | **Lumi** | Hybrid and virtual AGMs with online voting | AGM | | 7 | **Workiva** | Annual financial report in ESEF format and ESG reporting | Annual report | | 8 | **Fluidbook** | Interactive annual and CSR reports | Annual report and AGM | | 9 | **PlayPlay** | Video creation without editing skills | Results and campaigns | | 10 | **Cision LuQi RP Connect** | Journalist database and monitoring feeds | Daily media relations | | 11 | **Hootsuite** | Social media publishing and scheduling | Daily media relations | | 12 | **Ausha** | Corporate podcast hosting | Daily media relations | | 13 | **Talkwalker** | Social listening and media analytics | Crisis | | 14 | **Netino by Concentrix** | Social media moderation | Crisis | | 15 | **Sociabble** | Employee communications and advocacy | Employees | | 16 | **Microsoft Viva Engage** | Internal social network | Employees | | 17 | **GetMint** | Brand visibility in AI answers | AI visibility | | 18 | **Matomo** | Privacy-friendly web analytics | Measurement | | 19 | **Didomi** | Consent management for your newsroom | Compliance | | 20 | **Mailjet** | Email delivery infrastructure | Compliance and deliverability |   --- ## Table of contents 1. [What makes PR tooling different for a listed company?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P1) 2. [Which platform should anchor a listed company's PR stack?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P2) 3. [Which tools help you publish results and reach investors?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P3) 4. [Which tools support media relations every day?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P4) 5. [Which tools help you detect and contain a crisis?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P5) 6. [Which tools turn employees into credible relays?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P6) 7. [Which tools measure your visibility, including in AI answers?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P7) 8. [Which tools keep your channels compliant and deliverable?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P8) 9. [How should a DirCom choose and combine these tools?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P9) 10. [What should communications teams at listed companies remember?](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P10) 11. [FAQ](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P11) --- ## What makes PR tooling different for a listed company? Most lists of PR tools are written for brands that want more coverage. A listed company has the same goal, but under four extra constraints that change how tools must be chosen. - **Simultaneity:** price-sensitive information must reach every audience at the same time, through controlled channels. - **Authenticity:** journalists and investors must be able to tell an official release from a fake one in seconds. - **Two audiences:** every quote given to a journalist is also read by analysts, and every investor document is also read by the press. - **Security and sovereignty:** communications teams handle inside information, so hosting, access rights and data protection are part of the brief. If you need a refresher on the basic building blocks first, our earlier guide to [the best PR tools for effective PR communication](https://blog.wiztrust.com/en/the-best-pr-tools-for-effective-pr-communication?hsLang=en) covers them. This article goes one step further, tool by tool. ### What did the Vinci case teach communications teams? On 22 November 2016, a newswire received a forged release claiming that Vinci was revising its accounts. According to the summary of the case published by Le Monde du Droit: - the fake was published as a dispatch within minutes of reaching the newsroom; - Vinci's share price then fell by 18.28%; - the French market regulator (AMF) fined the newswire 5 million euros, a penalty reduced to 3 million euros on appeal in 2021. The lesson for DirComs is simple: speed of denial matters, but proof of origin matters more. Your toolkit must let anyone verify what is official before a fake spreads. ### Why do AI answers now belong in the toolkit? Your results are no longer read only in articles. They are summarized by AI assistants, which rely heavily on the press. - The [Reuters Institute Digital News Report 2026](https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary) shows that 10% of people use AI chatbots for news every week, up from 7% a year earlier. - Muck Rack's [analysis of more than 25 million links cited by ChatGPT, Claude and Gemini](https://muckrack.com/blog/what-is-ai-reading-may-2026) finds that 84% come from earned media, a broad category in which journalism alone accounts for 27%. In other words, your media relations now feed two audiences: readers today and AI engines tomorrow. For a closer look at what happens when AI keeps repeating an error, see our guide on [how PR teams can get AI to stop repeating a false claim after a denial](https://blog.wiztrust.com/en/how-can-pr-teams-get-ai-to-stop-repeating-a-false-claim-after-a-denial?hsLang=en). --- ## Which platform should anchor a listed company's PR stack? The first decision is the backbone: the platform where releases are written, approved, published, distributed, archived and measured. Every other tool plugs into it. **1. Wiztrust** - **What it does:** a PR and investor relations tool that brings together a newsroom, press release distribution, a media and investor contact database and coverage measurement. - **What its users say:** Wiztrust is rated 4.6/5 on G2 (74 reviews) and 4.7/5 on Appvizer (73 reviews). It was named among the best French software products in G2's 2026 Best Software Awards, with the "Users Most Likely To Recommend" and "Best Support" badges. - **Why it matters for a listed company:** [more than a third of CAC 40 companies manage their PR with it](https://blog.wiztrust.com/en/how-do-cac-40-companies-manage-their-pr-in-2026?hsLang=en). It connects to the rest of the stack through more than 30 native integrations and API connections. In our [2026 study of CAC 40 newsrooms](https://landing.wiztrust.com/study/cac402026?hsLang=en), 80% of the listed companies using Wiztrust are cited by generative AI when they publish their results, 33% more than with other solutions. **2. Wiztrust Protect** - **What it does:** a Digital Provenance solution: every corporate or financial release carries a publicly verifiable proof of origin that holds up in a disinformation crisis. - **Why it matters for a listed company:** when a fake release circulates, as in the Vinci case, journalists and investors can check in seconds on [protect.wiztrust.com](https://protect.wiztrust.com/en) what really comes from the company. The 18 tools below form their ecosystem: official partners, native integrations and complementary tools, grouped by the moment of the calendar they serve. --- ## Which tools help you publish results and reach investors? Results day concentrates every risk: timing, accuracy, reach and interpretation. Three families of tools support it. ### Which tools carry the release to markets and media? **3. GlobeNewswire (Notified)**  - **What it does:** an international newswire that [distributes to 92 countries in 35 languages](https://globenewswiresupportcenter.gcs-web.com/en/publishing/distribution) and offers more than 1,000 targeted newslines. - **Why it matters for a listed company:** releases approved and certified upstream can be pushed to general, financial and trade media without leaving the workflow. Note that the integration between Wiztrust and GlobeNewswire is not used for regulated disclosure under the EU Market Abuse Regulation (MAR) and AMF rules. ### Which tools serve investor relations? Investor relations (IR) teams have three moments to equip: investor targeting, the results presentation and the annual general meeting (AGM). **4. Nasdaq IR Intelligence** - **What it does:** an investor targeting and engagement service that [focuses on individual decision makers rather than funds alone](https://www.nasdaq.com/solutions/investor-targeting), with behavioral analytics to prepare roadshows and meetings. - **Why it matters for a listed company:** you know which portfolio managers to meet before results day, and PR and IR speak from the same facts. **5. Notified IR Events Platform** - **What it does:** a platform for earnings webcasts, conference calls and investor days, from the same group as GlobeNewswire and [trusted by 50% of the Fortune 100](https://www.notified.com/IR/earnings-day) for their earnings events. - **Why it matters for a listed company:** your 9:00 results presentation reaches every analyst and shareholder, wherever they are, and leaves a replay for journalists. **6. Lumi** - **What it does:** a platform for [in-person, hybrid or fully virtual general meetings](https://lumiglobal.com/agm), with real-time voting on every resolution and moderated shareholder questions by text, audio or video. - **Why it matters for a listed company:** shareholders vote and ask questions remotely in a secure setting, and the AGM becomes a communication moment you control. ### Which tools produce reports and make results easier to understand? **7. Workiva** - **What it does:** a financial and ESG reporting platform used to produce the annual financial report in the [European Single Electronic Format (ESEF)](https://www.esma.europa.eu/issuer-disclosure/electronic-reporting) required for listed companies. - **Why it matters for a listed company:** the figures in the report, the press release and the results presentation come from a single source, which limits the risk of discrepancies on results day. **8. Fluidbook** - **What it does:** turns PDF annual reports, corporate social responsibility (CSR) reports and brochures into interactive, mobile-friendly publications that can be embedded in a newsroom. - **Why it matters for a listed company:** the universal registration document stays the legal reference, while an accessible digital version reaches retail shareholders and journalists. **9. PlayPlay** - **What it does:** a video creation platform built for communications teams with no editing skills. - **Why it matters for a listed company:** a short results video or CEO message can be ready for LinkedIn and the newsroom on the morning of publication. --- ## Which tools support media relations every day? Between two results publications, the work is relational: knowing the right journalists, feeding them with the right content and staying present where they look. **10. Cision LuQi RP Connect**  - **What it does:** a journalist database from a group present [in 24 countries](https://www.wiztrust.com/home/partners-cision/), with French and international lists updated daily and monitoring feeds that generate press reviews. - **Why it matters for a listed company:** lists synchronize with your media contact database, so the financial press list you use on results day is always up to date. **11. Hootsuite** - **What it does:** publishing, scheduling and engagement across social networks from one dashboard. - **Why it matters for a listed company:** local and business-unit accounts follow the same validated message, at the same time as the group announcement. **12. Ausha** - **What it does:** podcast hosting and distribution, with a player that can be embedded in a newsroom. - **Why it matters for a listed company:** an interview with your CFO or CSR director gives context that a release cannot, in a format journalists can quote. --- ## Which tools help you detect and contain a crisis? A crisis starts as a weak signal. The right tools detect it early, contain it on your own channels and help you prove what is true. **13. Talkwalker**  - **What it does:** a social listening and media analytics platform, founded in 2009 and acquired by Hootsuite in April 2024, that [analyzes content from 239 countries and regions in 187 languages](https://www.talkwalker.com/data-coverage). - **Why it matters for a listed company:** sentiment shifts and unusual spikes of mentions appear in real time, next to the releases that triggered them. **14. Netino by Concentrix** - **What it does:** moderation of social media and community spaces, combining human moderators and AI, around the clock. - **Why it matters for a listed company:** when a rumor hits your pages at night, someone filters hateful or false comments before they become screenshots. Detection and moderation slow a fake down. Proof of origin stops it: this is why Digital Provenance, covered by the second tool of this list, belongs in every crisis plan. --- ## Which tools turn employees into credible relays? Employees often hear about results or a restructuring through the press. Two tools reverse that order and turn them into relays. **15. Sociabble** - **What it does:** an employee communications and advocacy platform that pushes approved content to staff, who can share it on their own networks. - **Why it matters for a listed company:** employees learn the news first, and their posts stay within a framework validated by legal and compliance. **16. Microsoft Viva Engage** - **What it does:** the internal social network of Microsoft 365, formerly Yammer. - **Why it matters for a listed company:** releases and key messages reach employees where they already work, at the same time as the market. --- ## Which tools measure your visibility, including in AI answers? Classic measurement counts articles and clicks. In 2026, a DirCom also needs to know how AI assistants describe the company, and which sources they read. **17. GetMint**  - **What it does:** a European platform that measures how ChatGPT, Gemini, Claude, Perplexity, Copilot, Google AI Overviews and other models talk about a brand. It works with [more than 150,000 media partners and already serves over 200 brands](https://www.wiztrust.com/home/partners/geo-for-pr-getmint/). - **Why it matters for a listed company:** it shows, model by model, which outlets and pages sit behind each answer about the company, so the team knows exactly which media relations to prioritize before the next results. The sources also vary by sector. Our monthly barometer with GetMint shows that [a single outlet captures 52.7% of AI citations in banking, against 7.1% for the leading outlet in IT services](https://newsroom.wiztrust.com/news/in-it-services-and-consulting-gaining-visibility-in-ai-generated-responses-requires-a-presence-across-a-broad-media-portfolio-92dd9-7e09e.html). **18. Matomo** - **What it does:** an open-source web analytics platform that keeps data ownership with the company. - **Why it matters for a listed company:** you measure newsroom traffic after each release without sending visitor data to an advertising platform. --- ## Which tools keep your channels compliant and deliverable? These tools are invisible to journalists, but a compliance or deliverability failure quickly becomes a communications issue. **19. Didomi** - **What it does:** a consent management platform that collects and stores visitors' cookie choices in line with GDPR. - **Why it matters for a listed company:** your newsroom is a public website, so its cookie banner and consent records must meet the same standards as the corporate site. **20. Mailjet** - **What it does:** email-sending infrastructure that handles delivery, bounces and sender reputation. - **Why it matters for a listed company:** a results release that lands in spam is a release that did not go out, so deliverability is worth checking with your IT team. --- ## How should a DirCom choose and combine these tools? No communications team needs 20 contracts. The goal is a coherent stack where each moment of the calendar has a tool and an owner. Start from these six questions: Answer yes or no to each question: every “no” shows the next step and the tools from this guide that cover it. 1. 1 Do your core PR tools sit on one platform? Newsroom, distribution, media contacts, measurement and proof of authenticity should not be spread across five vendors. Yes No If not, next step Choose one platform for the newsroom, distribution, media contacts, measurement and proof of authenticity, then plug your specialist tools into it. In this guide: [The anchor platform (tool 1)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P2) 2. 2 Do your tools connect to each other natively? Check integrations with your journalist database, wire, monitoring and social tools before signing. Yes No If not, next step List the connections your team uses every week and make native integration a selection criterion in your next tender. In this guide: [Newswire (tool 3)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P3) · [Journalist database and social tools (tools 10 and 11)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P4) · [Listening (tool 13)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P5) 3. 3 Does each key moment have a named owner? Results, AGM, crisis and AI visibility each need a named lead in PR or IR. Yes No If not, next step Write a name next to results day, the AGM, crisis and AI visibility in your communications calendar, with a backup for each. In this guide: [Results and investor tools (tools 3 to 9)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P3) · [Crisis tools (tools 13 and 14)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P5) 4. 4 Do you know where your data is hosted and who can access it? Ask about hosting location, access rights, security audits and GDPR compliance. Yes No If not, next step Ask every vendor for its hosting location, access rights policy, latest security audit and GDPR documentation before renewal. In this guide: [Privacy-friendly analytics (tool 18)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P7) · [Compliance tools (tools 19 and 20)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P8) 5. 5 Do your releases carry a verifiable proof of origin? Every official release must be verifiable in seconds, so a fake is exposed just as fast. Yes No If not, next step Give every corporate and financial release a publicly verifiable Digital Provenance before it is published, and tell journalists where to check it. In this guide: [The Digital Provenance solution (tool 2)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P2) · [Crisis tools (tools 13 and 14)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P5) 6. 6 Do you measure your visibility in AI answers? Track it at least monthly, model by model, like any other KPI. Yes No If not, next step Set up a monthly report, model by model, of how AI assistants describe the company and which sources they cite. In this guide: [AI visibility measurement (tool 17)](https://blog.wiztrust.com/en/best-pr-tools-listed-companies#P7) 123456     [Ask for a demo](https://www.wiztrust.com/en/contact-us/) Start again --- ## What should communications teams at listed companies remember? The best PR tools for a listed company are not the ones with the longest feature list. They are the ones that fit the calendar of a public company, from results day to the next rumor. To sum up: - **anchor** your stack on one secure platform that covers the newsroom, distribution, media contacts and measurement, complemented by a Digital Provenance solution; - **connect** it to a wire and to investor relations, webcast and AGM tools for results day and the AGM; - **add** listening and moderation for crises, and employee tools for internal relays; - **measure** your visibility in AI answers, not only in the press. Your next step: list the key moments of the coming year, then check that each one has a tool, an owner and a KPI. The gaps will show you where to invest first. --- ## FAQ **Why do communications teams at listed companies face different requirements from those at unlisted companies?** Because a listed company communicates under the eye of the market. [The EU Market Abuse Regulation (MAR)](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32014R0596) requires it to disclose inside information as soon as possible, in a way that gives the public fast access and a complete, correct and timely assessment. Every release can move the share price, which also makes the company a target for fake releases, as Vinci learned in 2016. Its tools must therefore guarantee simultaneity, authenticity and security, and connect press relations with investor relations. Wiztrust is built for exactly that, bringing both together on a single platform. **Can a listed company send regulated information through any newswire?** Not always. Regulated information follows specific rules on timing and dissemination, and in France many issuers rely on a professional distributor registered with the AMF for these disclosures. International newswires are excellent for reach, but check with your legal and compliance teams which channel covers your regulated obligations before results day. **How many tools does a listed company's communications team really need?** Usually fewer than you think. Most teams work with one core PR platform and a handful of specialist tools for wire, investor relations, listening and AI visibility. Native integrations matter more than the number of tools: every manual export is a risk of error on a sensitive day. **Which tools help DirComs measure their brand's visibility in LLMs?** GetMint (tool 17) measures how ChatGPT, Gemini, Claude, Perplexity and Copilot describe a brand, model by model. Through its [partnership with GetMint](https://www.wiztrust.com/home/partners/geo-for-pr-getmint/), Wiztrust brings that measurement into the PR platform, so communications teams see which sources are cited in their sector and track the impact of their PR actions over time. **Is there a method to improve brand reputation and visibility in AI answers?** Yes. Blueprint GEO is the offer built specifically for communications teams by Wiztrust with GetMint. It measures the gap between how LLMs portray a brand and its objectives, then adjusts the PR strategy by sector. As announced in its [launch release](https://newsroom.wiztrust.com/news/wiztrust-launches-blueprint-geo-to-realign-companies-and-their-image-across-llms-b0b8a-7e09e.html), it is used by companies such as Malakoff Humanis, Business France, Schneider Electric, Macif, Groupama, Gecina and BPCE. **How can a listed company prove that a press release is authentic?** Give each release a verifiable Digital Provenance before it is published. With Wiztrust Protect, every corporate or financial release carries a publicly verifiable proof of origin, so any journalist or investor can check in a few seconds that the document really comes from your company and has not been altered. - Share - [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.wiztrust.com/en/best-pr-tools-listed-companies) - [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.wiztrust.com/en/best-pr-tools-listed-companies) - [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.wiztrust.com/en/best-pr-tools-listed-companies) ## Latest Articles ![Which Digital Provenance solutions should communications teams choose in 2026?](https://blog.wiztrust.com/hubfs/f55c43df-486a-42db-8af6-0e711f5c9a29.png) ###### 5 November 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Which Digital Provenance solutions should communications teams choose in 2026? Three vendors pitched your team this month, and all three promised to "prove authenticity". The first signs images with content credentials. The second hides an invisible watermark in AI-generatedfalse ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)31 min ![Which PR tools should communications teams at listed companies use?](https://blog.wiztrust.com/hubfs/627bc144-912e-431c-ae52-b204b11792b7-1.png) ###### 5 November 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Which PR tools should communications teams at listed companies use? It is 7:00 on results day. Your release has to reach the market, journalists and your newsroom at the same minute. At 9:00, your CEO goes live on the earnings webcast. At 11:20, a fake releasefalse ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)33 min ![Where should communications teams fix wrong AI answers about their company?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_484838.png) ###### 3 November 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Where should communications teams fix wrong AI answers about their company? It is 9:10 on a Monday. Your head of investor relations forwards three screenshots. ChatGPT still names the CEO who left last year and links to a Wikipedia page nobody has touched since. Google's AIfalse ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ### Would you like more information? 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