Press release distribution services
    29 April 2025

    Press release distribution services: Definition, benefits and how to choose

    Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act asfalse
    5 min
    Tools for Crisis Communication
    28 April 2025

    What Tools for Crisis Communication?

    As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse
    7 min
    Veille médiatique
    28 April 2025

    Media Monitoring: Definition and Challenges for Businesses

    Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse
    5 min
    Is Your Stock Price Determined by a Hashtag?
    28 April 2025

    Is Your Stock Price Determined by a Hashtag?

    Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse
    4 min
    Corporate reputation
    28 April 2025

    Company Reputation: Definition, Challenges, and Management

    A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse
    5 min
    Hacktivism
    9 April 2025

    Hacktivism: Digital activism and its impact

    Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to exposefalse
    9 min
    crisis communication
    9 April 2025

    Crisis communication: Definition

    Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false
    4 min
    press release format
    25 March 2025

    How to create the ideal press release format

    Creating the optimal press release format is essential for gaining media attention and coverage. The key elements include a compelling headline, informative subheader, clear dateline and leadfalse
    7 min
    how to write a press release
    20 March 2025

    How to write a press release: A comprehensive guide

    Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely,false
    6 min
    Press release format
    20 March 2025

    5 simple tips for optimizing press release format

    Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted andfalse
    7 min

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