20 May 2025
What Training for Communications Directors?
To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.
2 min
20 May 2025
What Transformations Are Shaping the Role of the "New Communication Directors" in 2025?
20 May 2025
Tools and strategies to combat online misinformation
Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse
20 May 2025
7 Ways to get free PR for your business or personal brand
Getting free products and PR packages from brands is a great way for micro-influencers to elevate their content, save money, and build relationships that can lead to future paid partnerships. Byfalse
29 April 2025
Why PR Packages Are Essential for Influencer Marketing Success
PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PRfalse
29 April 2025
What Digital Communication Tools for New Communication Directors?
Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse
29 April 2025
What Are the Key Benefits of Media Impact Analysis for Communication Directors?
In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse
29 April 2025
Press release distribution services: Definition, benefits and how to choose
Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act asfalse
28 April 2025
What Tools for Crisis Communication in 2025?
As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse
28 April 2025
Media Monitoring: Definition and Challenges for Businesses
Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse
