4 min
21 May 2025
5 simple steps to manage crisis with good communication
In times of crisis, effective communication can make all the difference in managing the situation and minimizing damage to an organization's reputation. But where do you start when faced with anfalse
21 May 2025
The Keys to Sustainable Public Relations
In a constantly evolving media landscape, communications directors and public relations professionals face a crucial imperative: to develop a sustainable strategy that goes beyond fleeting trends andfalse
20 May 2025
The Keys to Effective Crisis Communication
In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, andfalse
20 May 2025
What Training for Communications Directors?
To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.
20 May 2025
What Transformations Are Shaping the Role of the "New Communication Directors" in 2025?
20 May 2025
Tools and strategies to combat online misinformation
Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse
20 May 2025
7 Ways to get free PR for your business or personal brand
Getting free products and PR packages from brands is a great way for micro-influencers to elevate their content, save money, and build relationships that can lead to future paid partnerships. Byfalse
29 April 2025
Why PR Packages Are Essential for Influencer Marketing Success
PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PRfalse
29 April 2025
What Digital Communication Tools for New Communication Directors?
Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse
