--- title: Wiztrust Blog | Digital Provenance description: Digital Provenance | Your daily dose of communication-related news and tips written by and for professionals. image: https://blog.wiztrust.com/hubfs/Logo%20Wiztrust%202026.webp --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) # digital-provenance ![Where should communications teams fix wrong AI answers about their company?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_484838.png) ###### 3 November 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Where should communications teams fix wrong AI answers about their company? It is 9:10 on a Monday. Your head of investor relations forwards three screenshots. ChatGPT still names the CEO who left last year and links to a Wikipedia page nobody has touched since. Google's AI O... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ![How should communications teams choose between AI reputation management companies and tools?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_484831.png) ###### 3 November 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How should communications teams choose between AI reputation management companies and tools? It is the last week of budget season. Before a board meeting, your CEO asked ChatGPT about the company, then forwarded you the answer with a single line: "Can we fix this?" By Friday, three proposals ... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![How can PR teams get AI to stop repeating a false claim after a denial?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_483362.png) ###### 26 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can PR teams get AI to stop repeating a false claim after a denial? A fake press release announces the closure of two of your European plants. You react fast: a denial goes out within the hour, and regional newspapers correct their articles the next day. The matter se... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![How should communications teams manage corporate reputation in 2026?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_481353.png) ###### 16 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How should communications teams manage corporate reputation in 2026? It is 8:30 on a Monday. Your CEO forwards a ChatGPT answer that still describes last year's restructuring as ongoing. Meanwhile, a journalist asks about an NGO report on your climate claims, an analys... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)15 min ![How can communications teams build a corporate trust stack against disinformation in 2026?](https://blog.wiztrust.com/hubfs/StockImageAd_4k_481345.png) ###### 16 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can communications teams build a corporate trust stack against disinformation in 2026? It is 7:40 on a Tuesday morning. A press release announcing your CFO's resignation and a profit warning is circulating on X, together with a short video of your CEO "confirming" the news. Neither is r... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_477073.png) ###### 12 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can communications teams fix their brand's reputation in AI answers? A journalist preparing an interview asks ChatGPT about your company. The answer names a CEO who left two years ago, quotes an outdated guidance and describes a settled dispute as ongoing. Nobody on yo... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_477107-1.png) ###### 9 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What do PR teams need to know about C2PA and content credentials in 2026? On 22 November 2016, a fake press release sent by email knocked 18.28% off Vinci's share price in a matter of minutes. Ten years later, generative AI makes a fake CEO video or a doctored product photo... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470215.png) ###### 6 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## LLM brand visibility: How can comms directors monitor it? The 4 KPIs to track in 2026 Value Box 💡 This content is a direct answer to the question in the title: comms directors monitor LLM brand visibility with a stable panel of prompts, tested repeatedly across several AI models, and ... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470244.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What is the EU AI Act article 50 transparency obligations for communications teams? A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470234.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Why is content authenticity reputation an insurance for communications teams in AI answers? In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min [1](https://blog.wiztrust.com/en) [2](https://blog.wiztrust.com/en/tag/digital-provenance/page/2) ### Would you like more information? 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