Wiztrust Blog

An insider list of PR agencies in Germany

Written by Raphael Labbé | Feb 18, 2025 10:02:26 AM

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without  their agencies. We have worked with over 100 clients globally who have collaborated with more than 75 agencies worldwide. This position as a technology enabler gives us insights about different markets in the communication and PR Industry.

The manage of Public Relations have become essential for today’s business world, an accurate communication in where every aspect has to be exhaustively treat: the tone, the media, the words, content development , can define a positive or a really negative relation of every company with their shareholders, this is the reason plenty companies leave it to experts, PR agencies that have the experience and capacity to increase reputation and sales through an accurate conduct of PR , Wiztrust as an industry expert have decided to mention some of those agencies that have earned a place in the PR industry in Germany.

The agencies listed here are based on those insights. This article is not ranking nor a vetted process but we will share external proof of validations available to you and we invite you to run your own due diligence.

  • SlicedBrand

Located in Berlin, SlicedBrand has become a global PR agency and has positioned as one of the most recognizable agencies in Europe. It was founded by Ayelet Noff who an expert on terms of PR space. Hence Slicedbrand is the output of all the connections and expertise that Ayelet accumulated during almost 20 years of careers in this market. 

The main value added that this PR agency might offer is its capacity to connect agents in the ecosystem, it means, it works as a node trying to tie links between different kind of individuals. Also, another important feature of the agency is to adapt quickly to new trends and changes that always show up in the market. Thus, their clients are updated about vanguard currents. They work in different fields, including blockchain, medtech, fintech, cybersecurity, AI and more. Their purpose is to right people hear the brand´s stories through right channels reaching huge local and foreigner audiences. 

This PR agency has many awards. For example, Agency of the year by European Excellence award, startup of the year by Globe awards, the top 36 public relation pros in the tec industry by Business insider, Top 5 consultants in Germany by The manifest, Highly- Rated B2B company in western Europe 2021.  

Due to its reputation, it has clients such as Iota, Spotify, Google, Microsoft, Zebra, Skyroam, JFrog, Go together, Yot Po, Xayn, Intel, Healthy.io, La French Tech, Pluto Tv, Mate Bike, Unbabel, Waze, Wibbitz, Watergen, Vivino, Eatwith, Winding tree, Yo an much more.

  • Schwartz Public Relations

Schwartz is a PR agency located in Munich since 1994. They specialized in corporate communications, communication consulting, internal communication, media relations and others. Their targe market is the digital channels; hence they develop strategies based on communication technology, e-business, consumer electronics and multimedia, energy technology and medical applications. Despite its headquarter is located in Germany, they operate abroad, especially in Switzerland and Austria. 

In that sense, their pillars are sustainability and reliability. Firstly, they want to build a strategy that can survive the different challenges that a campaign faces, for that they have a team of experts in order to create the best result possible. Secondly, they deliver reliability. They work professionally between persuasion tools and ethic which make them a responsible agency. All of that taking into account the most important aspect: the client. 

This agency was recognized as Technology consultancy of the year in Germany, the Best agency to work for EMEA and the Best client campaign. 

Some of their clients are Alibaba, Roku, Sharp, Miro, ABB, Fischer connector, Gocylce, GHX, Bullguard, Cloudflight, Betterup, Ant group. Blue Yonder, Denon, KPS, Libratone, Mondi, Nextbase, Steelcase, Sourcemap,Tridonic, Zumtobel, Raycap and others.

 

  • Oseon

Located in Frankfurt am Main, Hessen, this PR agency has been working for almost 14 years in the local and global industry with clients in several sector like technology, services and NGOs. They specialized in these industries and obtain the perfect know-how to design adequate strategies of communication that are able to connect with right individuals. 

Their mantra is vanguardism. They try to forecast what is going to happen tomorrow in order to start designing the correct strategy with the adequate features today. In that way, they build future with a better world. They believe that progress and communication are correlated, for that reason, their core value is responsibility with the world of tomorrow. They start the project identifying the current context, then they define the desirable approach in order to build the message and deliver it through the adequate channels and, finally, they measure the impact and obtain feedback to improve. 

In their clients portfolio several industries are going to be found like fintech, Greentech, fem tech, IT, Adtech, Martech and others. In terms of clients, they have Iwoca, T-Systems, Monster, Dteecon, 1Password, Adform, Datadog, MiraklGuestline, Haniel, Vintage, Open system and others.

  • Laika Communications GmbH

Located in the German capital, Laika is a PR agency founded in 2018 that is committed to the key role that technology plays through its communications strategy focused on high-growth technology companies, founders and startups. In addition to traditional communication services, this agency offers other types of unconventional services such as photography, crisis communications and others.

Laika believes in ideas. Therefore, his work focuses on the efficient and effective transition of ideas to stories that connect and engage the right audience according to the type of company. Added to that, it has a solid network of ecosystem players that allows it to be well connected and be an important player in the market, which gives it prestige.

Its client portfolio is made up of Nomtek, ONO, Orderbird, Raisin, Rakuten, Samedi, Seedrs, Skyroam, Skullcandy, Spiced, Tineco, Tink, Twitch, Weclapp Stylestore, Atmo, Deepl, Expertlead, Fixico, London, Lush, Navabi and others.

 

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