9 October 2026

    What do PR teams need to know about C2PA and content credentials in 2026?

    On 22 November 2016, a fake press release sent by email knocked 18.28% off Vinci's share price in a matter of minutes. Ten years later, generative AI makes a fake CEO video or a doctored product photo...
    12 min

    Latest Articles

    6 October 2026

    LLM brand visibility: How can comms directors monitor it? The 4 KPIs to track in 2026

    Value Box 💡 This content is a direct answer to the question in the title: comms directors monitor LLM brand visibility with a stable panel of prompts, tested repeatedly across several AI models, and ...
    13 min
    2 October 2026

    What is the EU AI Act article 50 transparency obligations for communications teams?

    A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput...
    12 min
    2 October 2026

    Why is content authenticity reputation an insurance for communications teams in AI answers?

    In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc...
    13 min

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    4 May 2023

    How to choose the right channels of communication in 2026

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...
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    25 February 2025

    External communication: A complete guide for businesses

    External communication is a crucial aspect of any successful business strategy. It encompasses all the ways a company interacts with and conveys information to its external stakeholders, including cus...
    9 min
    effective communication
    17 March 2025

    The best PR tools for effective PR communication

    What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders, strengthen the...
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    2 October 2026

    How can communications teams master AI reputation management in 2026?

    Your stakeholders no longer start with your website. They ask ChatGPT, Gemini or Perplexity, and they often stop at the answer. That answer now shapes how investors, journalists and candidates perceiv...
    12 min
    What Does AI Say About Your Company?
    2 October 2026

    What does AI say about your company? What communications directors must know in 2026

    12 min
    2 October 2026

    How Do You Measure AI Reputation? A Methodology for Communications Teams

    14 min
    2 October 2026

    Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026

    11 min
    27 August 2026

    Digital provenance, Authenticity, Integrity: What Should Every Communications Director Know About Corporate Content ?

    Value Box 💡 The value you will find in this content is a precise, operational understanding of what provenance, authenticity, and integrity each mean for corporate content, how they differ from one a...
    13 min

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