Post By: Raphael Labbé

    Social media practices for PR
    28 February 2024

    New formats: what influence do they have on media practices?

    3 min
    The importance of dircom in communication
    28 February 2024

    The Dircom: social ambassador for the company's information content?

    2 min
    Ensuring message consistency across new communication channels
    23 February 2024

    Ensuring message consistency across new communication channels

    Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse
    7 min
    spread of fake press release
    23 February 2024

    Information manipulation: PR's number one enemy?

    Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse
    2 min
    new technologies and new tools for communicators
    15 February 2024

    An enhanced communicator: new technologies and new tools

    With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
    3 min
    Relations publiques durables
    15 February 2024

    The importance of high added value content in Public Relations

    In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse
    2 min
    7 February 2024

    Blockchain: the guarantee for corporate communication

    The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse
    4 min
    4 May 2023

    How to choose the right channels of communication

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
    6 min
    16 March 2023

    An insider list of PR agencies in Switzerland

    Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
    5 min

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