Visibility now depends on the responses generated by ChatGPT, Perplexity, Gemini, and Copilot. For PR and corporate communications teams, this requires a rethink of their approach: producing structured and consistent content, distributing it via high-authority channels, and measuring its impact in AI systems. Wiztrust is designed to address these challenges in an integrated way, bringing together the newsroom, certified distribution, strategic media partnerships, and GEO monitoring in a single platform. The results of an analysis conducted on CAC 40 companies confirm this: newsrooms powered by Wiztrust significantly outperform their counterparts on Google, Google News, and in generative AI responses.
Key points to remember
+66% chance of appearing among the top sources cited by generative AI for Wiztrust newsrooms, and 2.5 times more likely to rank on the first page of Google, according to a comparative analysis of CAC 40 companies.
The combination of newsroom + wire distribution (GlobeNewswire) + blockchain certification (MarketScreener) + AI monitoring (GetMint) constitutes a complete and immediately operational GEO infrastructure.
GEO (Generative Engine Optimization) is not a replacement for SEO, but an extension of it: SEO determines which content enters the LLM source pool, while GEO determines which content is selected, summarized, and recommended.
Generative Engine Optimization (GEO) refers to all practices aimed at ensuring that an organization's content is understood, selected, and cited by generative AI engines and summaries integrated into Google. Unlike traditional SEO, which aims to position web pages at the top of search results, GEO aims to be present in the response itself, often without the user having to click on a link.
For PR teams, this change is fundamental. Generative AI selects its sources based on their perceived credibility, editorial consistency, and thematic authority. Every press release published in a recognized media outlet, every expert interview, every report cited by a third-party source is a signal that language models (LLMs) use to decide which brands deserve to be cited in their responses.
The risk for organizations that do not pay attention to this is real: even large companies can be misrepresented, diluted, or absent from AI responses on their own areas of expertise if their content is fragmented, inconsistent, or insufficiently disseminated through high-authority channels.
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SEO and GEO are not mutually exclusive; they reinforce each other. SEO ensures that your content enters the pool of sources that LLMs can index. GEO determines whether, among these sources, yours are selected, summarized, and recommended when AI answers a question. |
Wiztrust is a PR and corporate communications platform designed to centralize your newsroom, CRM, distribution, and measurement of your PR activities. It is precisely this centralization that makes it an asset for SEO and GEO: it limits divergent versions, reinforces editorial consistency, and facilitates reposting by third parties. These are the three criteria that AI favors when selecting its sources.
The Wiztrust newsroom is recognized as a High Performer in the Online Newsroom category on G2, the leading platform for user reviews of B2B software. But beyond the distinctions, the performance data speaks for itself.
Wiztrust conducted a comparative analysis of the digital visibility of CAC 40 companies using a Wiztrust newsroom versus those without one at the time of the publication of their 2024 annual results. The results are significant:
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+66 % more likely to be cited by generative AI |
×2,5 more likely to appear at the top of Google |
+40 % more likely to appear at the top of Google News |
Source : Wiztrust comparative analysis of CAC 40 companies' 2024 annual results.
These results can be explained by the way Wiztrust structures corporate content: hierarchical titles, named entities, metadata, consistent internal links, and verifiable information. These are all elements that search engines and LLMs favor when indexing and citing content. Centralization in a single newsroom offers an additional advantage for GEO: it reduces conflicting versions of the same information, a major risk factor for organizations with complex structures.
For content to be cited by AI, it must be both accessible and digestible. In practical terms, this means producing content that is clearer and more structured, including hierarchical headings, short paragraphs, and factual segments, but also more comprehensive, with examples, figures, FAQs, and comparative tables, and more quotable, with verifiable, dated, and sourced information.
This is precisely what Wiztrust facilitates through its editorial governance and certification features. Each piece of content published from the newsroom can be certified, versioned, and accompanied by structured metadata, all of which are signals that LLMs interpret as markers of reliability.
Both disciplines operate on the same discovery path, but with distinct mechanisms. This comparative table helps PR teams understand their complementarities and allocate their efforts accordingly.
| Dimension | SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) |
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| Main objective | Position at the top of the SERPs to generate traffic to the site | Be cited in AI answers, with or without a click to the site |
| Result format | List of clickable links that the user selects | Answer synthesized directly by the AI, often without needing to click |
| Key signal | Link, position, click‑through rate, visit volume | Mention of the brand in the AI answer and list of displayed sources |
| Performance indicators | Google rankings, organic traffic, backlinks, time on page | Frequency of AI citation, share of voice in answers, visibility on Perplexity/ChatGPT/Gemini |
| Source of authority | The site itself: optimized content, technical health, inbound links | Owned content (the site or newsroom), earned content (external reputation: press articles, certifications, reviews, partner content) |
| Role for PR teams | Support for SEO via backlinks and content on brand properties | Design structured, credible earned/owned content that is easily reusable by AI |
For PR teams, the practical challenge is not to choose between the two, but to design content that serves both objectives simultaneously: well-structured for SEO, credible, and disseminated for GEO.
Knowing that you are mentioned by AI is one thing. Measuring when, where, and in what context is another. This is precisely the role of the partnership between Wiztrust and GetMint. Integrated into the Wiztrust ecosystem, it enables PR and communications teams to:
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This partnership transforms GEO from a strategic intention into a measurable practice, enabling PR teams to directly link their communication actions to their presence in the responses of the most widely used AI assistants. |
SEO and GEO visibility depends not only on the quality of the content produced, but also on how it is distributed. LLMs place great importance on recognized third-party sources: financial media, news agencies, and professional information platforms. Wiztrust has natively integrated two partners that directly reinforce this dimension.
It is a leading financial media platform, with more than 17 global publishers, 14 million unique monthly visitors, and an active community of 4 million investors. It is a reference source for global financial decision-makers.
The Wiztrust and MarketScreener partnership is based on the integration of Wiztrust Protect, Wiztrust's blockchain certification solution, directly into the MarketScreener platform. In concrete terms, certified press releases from listed companies and financial institutions that are Wiztrust clients are automatically published on MarketScreener, without any additional steps on the part of the communications teams.
Public relations and financial communications teams benefit from greater visibility in search engines and AI platforms, as publications on Zonebourse benefit from the platform's strong domain authority.
The available data illustrates the concrete impact of this integration on AI visibility:
Press releases distributed via GlobeNewswire generate up to 2.3 times more unique readers per release, which multiplies the signals available to AI systems and search engines.
Content that is authenticated and reviewed by editors sends strong signals of trust, increasing the likelihood that the brand will be selected and cited in generative responses.
Republishing on recognized media outlets and financial platforms transforms each press release into an additional signal of authority, both for journalists and LLMs.
For PR teams, the integration of GlobeNewswire into Wiztrustoffers three practical advantages: operational efficiency (a single workflow, global distribution), LLM visibility (press releases are ingested by a large network of high-authority sites), and increased authority through association with a leading media infrastructure.
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The Wiztrust 4-step approach:
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In 2026, online search will no longer be about being found, but about being chosen by AI machines that other AI machines and humans trust. For PR and corporate communications teams, this implies a structural evolution in their approach: moving from a logic of information dissemination to one of building sustainable, structured, and measurable editorial authority.
Wiztrust is part of this approach, offering a complete infrastructure: a high-performance newsroom, recognized on G2 and validated by SEO and GEO performance data, high-authority distribution partnerships (GlobeNewswire, MarketScreener), and integrated AI monitoring via GetMint. All this from a single platform, designed for corporate communications teams.
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In summary: SEO determines which content enters the pool, and GEO determines which content leaves it in the form of citations. Wiztrust is the PR solution that optimizes both simultaneously, enhancing the visibility and credibility of organizations. |
Why is a newsroom essential for GEO?
A newsroom centralizes all corporate content in a structured, consistent, and accessible format. It reduces conflicting versions of the same information, which is a major risk factor for LLMs. It also facilitates indexing by search engines and AI crawlers. Wiztrust newsrooms have demonstrated above-average performance compared to CAC 40 companies on three key indicators: Google ranking, Google News, and AI citations.
How do AIs choose their sources?
LLMs select their sources based on their perceived credibility (recognized media, certified sources), the frequency and consistency of citations, the richness and structure of the content, and the thematic authority of the brand. An active, well-structured press relations strategy distributed via high-authority channels is therefore a direct lever for visibility in AI responses.
How can you measure your visibility in AI responses?
The Wiztrust-GetMint partnership allows you to monitor your brand's citations in ChatGPT, Gemini, Perplexity, and Copilot responses in real time. This allows you to evaluate the impact of PR actions on AI visibility and adjust your content and distribution strategy accordingly, adding a measurable dimension to existing PR programs.
What is the link between wire distribution and visibility in AI?
Recent analyses of the communications ecosystem show that press releases distributed via professional wire networks have become one of the top sources consulted by LLMs. Distribution via GlobeNewswire, natively integrated into Wiztrust, multiplies the reach and diversity of coverage on high-authority sites, directly increasing the likelihood that the brand will appear in AI responses.