An insider list of PR agencies in Italy

On 14 October, 2022
8 min

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without  their agencies. We have worked with over 100 clients globally who have collaborated with more than 75 agencies worldwide. This position as a technology enabler gives us insights about different markets in the communication and PR Industry.

The manage of Public Relations have become essential for today’s business world, an accurate communication in where every aspect has to be exhaustively treat: the tone, the media, the words, content development , can define a positive or a really negative relation of every company with their shareholders, this is the reason plenty companies leave it to experts, PR agencies that have the experience and capacity to increase reputation and sales through an accurate conduct of PR ,Wiztrust as an industry expert have decided to mention some of those agencies that have earned a place in the PR industry  in Italy.

The agencies listed here are based on those insights. This article is not ranking nor a vetted process but we will share external proof of validations available to you and we invite you to run your own due diligence.

  • SEC Newgate 

Founded in Milan, in 1989 and now with presence in 13 different capital cities in the world , this agency is one of the biggest PR agencies in Italy with 177 employees , and it was also ranked by the PRovoke ranking as top PR and advocacy agency in the country; SEC Newgate believes communicating is essential for every company and organisation, which they consider is defined as listening, knowing, dialoguing, sharing and negotiating.SEC-Newgate_Italy_Colour

SEC Newgate helps clients to carefully manage that heritage, named their reputation, which they believe is in their own hands as well as in the hands of others, through the transparent and effective representation of their identity, constant and creative dialogue with the media and stakeholders, as well as promptness in the management of crises and opportunities.

Their offer is based in their own method which is composed by different pillars which are; responsibility, identification, sense of context, creativity, openness, reality, content value and proximity, in their client list, is important to quote companies like, Coca-Cola, Bnp Real Estate, Deutsche Bank, Gruppo Veronesi, Ikea, Nestle, Nielsen, Unicredit, Findomestic, LMA, A2A,Humanitas, Milano Prime just to mentioned a few.

  • DAG Communication

In the beautiful city of Milan, and with a team composed of 31 in 2022, we can find DAG communication, a PR agency who assists companies, associations and governments to build brand awareness in Italy, one of the biggest markets in europe. This is well defined in their mission which is “enable our customers to dominate their specific market in Italy.” 

dag communicationDAG communication specialises in the multinational companies entering the Italian market, understanding the local market and the proper way of communication is their main differentiator. Their main offer is the know-how the local market works, and with this conduct campaigns that aims to build a successful branding by the local public using traditional and non-traditional PR tools. 

This PR agency focuses on corporal communication, conducting a correct management of it, in all stages, from the introduction of a brand to crisis management. Their strategy is based in helping their clients to understand, engage and develop trusted relationships with local communities by developing measurable communication programmes that build reputation and aim for business success. 

DAG communication has experience of conduct PR activities with an extensive number of sectors, with a diverse range of companies and organisations from which is important to mention: Credit Agricole Indosuez, Banco Popolare di Verona ,Banca Popolare di Spoleto ,Warrant Group, ATS Group,Xchanging, Siemens Enterprise Communications, Intergraph, Eppela, Global Investment Energy, Acceleratore d’Impresa Politecnico di Milano, Joytails, Disney, Warner Bros

  • Theoria 

Located in the heart of Lombardy, Milan, currently counts with a team of 17 specialist and with 24 years in the market, Theoria have learned how to mix the traditional and modern aspects of communication to be covered by their services, that is why they consider themselves a borderless communication and PR agency that search for tailor-made solutions for their clients. 

In their offer; Theoria, uses the mix of PR, marketing and events (digital or presential) in order to create a synergy that supports communication and engaging the target audiences at all possible contact points. Their objective is to always improve the brand perception, using optimal communication with the right channels. This agency is ideal for companies looking to work with a customised team for tailor-made solutions for their communication needs. 

This PR agency has high reviews in platforms such as google and sortlist, in which they can presume a rate of 5/5 and 4,85/5 respectively, most of these reviews claim satisfaction in the results of the projects they have entrusted Theoria. 

Capture d’écran 2022-10-14 à 12.11.16

Theoria profile in sortlist

Theoria counts with a very diverse client base, with companies from different sectors and sizes, from which we can highlight clients like Facebook, Google, Ebay, The fork, IBM, Akamai, Energizer, Adobe, Youtube, Epson, Bonomelli, Money farm and others, that have trusted in their services. 

  • Team Lewis Milan 

Team Lewis has 24 offices in 3 different continents: Asia, Europe and the Americas, this PR agency provides full PR, marketing and digital services to drive tangible results for clients around the world. In the Team Lewin has been for 15 years in the Italian Market with their office in the heart of Milan, providing integrated communication services which compose, PR and media relations. They are present in several countries in the EMEA, APAC and Americas.

The differentiator of Team Lewis in Italy is to help B2B and B2C brands to engage audiences and to face the most challenging communication campaigns which aim to take the PR of every of their clients to improve their visibility, brand image and results obtained. 

Team Lewis counts with a very broad range of clients, from early stage start-ups to industry leaders in every kind of industry from which is important to highlight  Xiomi, Mitsubishi Electric, Siemens, Green Genius, Nocetum, among others. You could also find them in a list of powerful Dutch agencies, for instance.


Composed by a team of 20 and located in the north of Italy, Ad Mirabilia considers that PR is to offer value while bringing results in terms of visibility, reputation and engagement, this PR agency focuses on the results by driving the audience towards a brand and the other way around .

AD Mirabilia offers tailor made solutions to its customers, understanding the real needs that every company might face and providing the personalised solutions, strategies and content every unique brand might require as a solution. This PR agency differentiator is to build a very close relationship with every customer in which they ensure both sides work pro to achieve the same objectives. 

In their offer they can work with a personalised, made to measure approach, offering integrated communication strategies based on a balanced mix of traditional and digital PR programmes. But they can also work on specific tasks and projects when needed.

AD Mirabilia counts with an experiences of working in many different sectors in both, B2B and B2C markets, from multinationals to start-ups, and some of these clients that have worked with them are: Mitsubishi, JBL, Kenwood, Polaroid, Casio, Hisense, Trust, Sedexo, Nectar, Glassdoor, Banca Ifis, La Redoute, Deezer, Guess, Culligan, Rubner, Michelin, Lime, just to mention some of them. 

Are you considering other countries ? Discover our lists of PR agencies in Italy, SpainSwedenDenmark and the Netherlands

To know more about the implementation of technology in the PR industry contact us.

If you are an agency and value the power of technology and want to collaborate in a more transparent way with your global clients please reach us here.


Latest Articles

How can you optimise your Newroom for better media relations?
3 July 2024

How can you optimise your Newroom for better media relations?

With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse
6 min
12 June 2024

What's next for multimedia PR tools

In a world where technology is evolving at a furious pace, it's vital for professionals to keep up to date with the latest innovations that could revolutionize their sector. This article reviewsfalse
2 min
Newsroom software communication
6 June 2024

How a Newsroom Software can transform corporate communications?

In the digital era, companies face new challenges in managing their communications effectively. How is it possible to centralize information, coordinate teams, automate tasks and analyze results? a false
7 min

Would you like more information?

28, rue des petites écuries
75010 Paris

New York
110 Wall Street
NY 10005 – USA

© 2024 Wiztrust – Legal NoticePrivacy Policy