--- title: Wiztrust Blog | Public relation description: Public relation | Your daily dose of communication-related news and tips written by and for professionals. --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) - [English](https://blog.wiztrust.com/en/tag/public-relation) - [Français](https://blog.wiztrust.com/fr/blog-new/tag/relations-publiques) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) # public-relation ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_477073.png) ###### 12 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can communications teams fix their brand's reputation in AI answers? A journalist preparing an interview asks ChatGPT about your company. The answer names a CEO who left two years ago, quotes an outdated guidance and describes a settled dispute as ongoing. Nobody on yo... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_477107-1.png) ###### 9 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What do PR teams need to know about C2PA and content credentials in 2026? On 22 November 2016, a fake press release sent by email knocked 18.28% off Vinci's share price in a matter of minutes. Ten years later, generative AI makes a fake CEO video or a doctored product photo... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470215.png) ###### 6 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## LLM brand visibility: How can comms directors monitor it? The 4 KPIs to track in 2026 Value Box 💡 This content is a direct answer to the question in the title: comms directors monitor LLM brand visibility with a stable panel of prompts, tested repeatedly across several AI models, and ... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470244.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What is the EU AI Act article 50 transparency obligations for communications teams? A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/StockImageAd_4k_470234.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Why is content authenticity reputation an insurance for communications teams in AI answers? In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![What Does AI Say About Your Company?](https://blog.wiztrust.com/hubfs/dfe76ede-a65f-43dd-a648-b3560d2f6ce8.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What does AI say about your company? What communications directors must know in 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/f2cdef98-1308-494d-bfe0-8a2edc947b0d.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How Do You Measure AI Reputation? A Methodology for Communications Teams ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ![](https://blog.wiztrust.com/hubfs/92a738e6-9fc3-480d-8c98-a21c39956730.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![](https://blog.wiztrust.com/hubfs/79961afc-e1cf-40c0-b904-613d69a58587.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Gartner Named Digital Provenance a Top 2026 Trend: What Should Communications Teams Do Right Now? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/ccb8e706-cd02-4e68-b64a-85e285ada70e.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Digital provenance, Authenticity, Integrity: What Should Every Communications Director Know About Corporate Content ? Value Box 💡 The value you will find in this content is a precise, operational understanding of what provenance, authenticity, and integrity each mean for corporate content, how they differ from one a... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min [1](https://blog.wiztrust.com/en) [2](https://blog.wiztrust.com/en/tag/public-relation/page/2) [3](https://blog.wiztrust.com/en/tag/public-relation/page/3) [4](https://blog.wiztrust.com/en/tag/public-relation/page/4) [5](https://blog.wiztrust.com/en/tag/public-relation/page/5) ### Would you like more information? 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