public-relation

30 September 2024

Public relation

How to measure the effectiveness of your digital PR campaigns

In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness offalse

5 min

3 July 2024

Public relation

How can you optimise your Newroom for better media relations?

With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse

6 min

22 May 2024

Communication Public relation

Key Strategies for Maximizing Your Target Audience's Engagement

In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse

3 min

14 May 2024

Public relation

How SEO Influences the Impact of Newsrooms on the Media

In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse

3 min

29 February 2024

Public relation

PR, the key to Employee Advocacy?

As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse

2 min

23 February 2024

Public relation

Information manipulation: PR's number one enemy?

Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse

2 min

15 February 2024

Public relation

The importance of high added value content in Public Relations

In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse

2 min

17 November 2022

Public relation

How to create an efficient corporate PR campaign

What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in manyfalse

6 min

28 October 2022

Public relation

What is Sustainable PR?

The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to globalfalse

6 min

21 September 2022

Communication Public relation

Why PR crisis management is mandatory

A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or reviewfalse

6 min