24 June 2025
What is a media database?
A media database is an essential tool for PR professionals to efficiently find and connect with relevant journalists, bloggers, and influencers who can help amplify their brand's story. By providingfalse
communication
5 min
24 June 2025
What is a good writing style for a press release?
Writing an effective press release requires more than just announcing news - it demands a compelling style that grabs journalists' attention and clearly communicates your message. Mastering the artfalse
18 June 2025
How to write a press release in 2025
Writing an effective press release is key to grabbing media attention and generating publicity for your company or organization. A well-crafted press release succinctly communicates essentialfalse
12 June 2025
5 Best Practices to Optimize Your Press Room and Boost Your Corporate Communications
An optimized press room makes it easier for journalists to access your key content, increases your media visibility, and enhances your corporate communications. By adopting best practices such asfalse
12 June 2025
Definition and Challenges of Crisis Communication
Crisis communication is an essential component of emergency management for any organization. When faced with unforeseen events that could threaten their reputation, financial stability, and abilityfalse
12 June 2025
Fake Press Releases: How to Protect Yourself to Avoid Financial and Reputational Damage
The spread of fake press releases poses a growing threat to companies, with potentially severe consequences for both their stock price and reputation. To effectively guard against this risk, it isfalse
11 June 2025
3 Keys to Optimizing Your Online Presence Through SEO in Communications
In a world where digital presence has become a central pillar of communication strategy, leading a communications team requires mastery of ever-evolving tools and practices. What is your strategyfalse
11 June 2025
11 June 2025
How to Effectively Counter the Proliferation of Fake News
“Corporate fake news” is an increasing threat to the reputation of organizations. Their rapid spread across social networks and search engines can seriously destabilize a company if it is notfalse
11 June 2025
How to Effectively Manage Crisis Communication in a Company
Despite meticulous preparation, no company is immune to a crisis that could damage its reputation. Knowing how to react swiftly and communicate transparently is essential to maintain stakeholderfalse
