communication

28 May 2025

Communication

Public relations strategy: Definition

A well-crafted public relations (PR) strategy is crucial for organizations looking to effectively communicate with their target audiences and build a positive reputation. This article delves into thefalse

6 min

28 May 2025

Communication

The Transformation of Newsrooms in 2025

The digital revolution has profoundly reshaped the operations of traditional newsrooms. Integrated newsrooms now rely on new tools and processes to produce multimedia, multi-platform information infalse

5 min

21 May 2025

Communication Public relation

5 simple steps to manage crisis with good communication

In times of crisis, effective communication can make all the difference in managing the situation and minimizing damage to an organization's reputation. But where do you start when faced with anfalse

7 min

20 May 2025

Communication

The Keys to Effective Crisis Communication

In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, andfalse

10 min

20 May 2025

Communication

What Training for Communications Directors?

To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.

2 min

20 May 2025

Communication

What Transformations Are Shaping the Role of the "New Communication Directors"?

9 min

20 May 2025

Communication Public relation

Tools and strategies to combat online misinformation

Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse

9 min

29 April 2025

Communication

What Digital Communication Tools for New Communication Directors?

Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse

9 min

29 April 2025

Communication

What Are the Key Benefits of Media Impact Analysis for Communication Directors?

In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse

5 min

28 April 2025

Communication

What Tools for Crisis Communication?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse

7 min