Ensuring message consistency across new communication channels
    23 February 2024

    Ensuring message consistency across new communication channels

    Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse
    7 min
    new technologies and new tools for communicators
    15 February 2024

    An enhanced communicator: new technologies and new tools

    With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
    3 min
    7 February 2024

    Blockchain: the guarantee for corporate communication

    The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse
    4 min
    4 May 2023

    How to choose the right channels of communication

    Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
    6 min
    3 March 2023

    How to successfully distribute your press release

    A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s targetfalse
    5 min
    22 February 2023

    How to create your own communication strategy

    A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and externalfalse
    6 min
    9 February 2023

    A definition of marketing communication (MarCom)

    Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more.false
    6 min
    9 December 2022

    The importance of looking out for fake news on social media

    The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containingfalse
    6 min
    23 November 2022

    The AMEC Prize: an Award for the Best Communication Practices

    Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by thefalse
    6 min
    4 November 2022

    What is Fake News and How to Avoid it

    Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or videofalse
    11 min

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