communication

29 April 2025

Communication

What Digital Communication Tools for New Communication Directors?

Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse

9 min

29 April 2025

Communication

What Are the Key Benefits of Media Impact Analysis for Communication Directors?

In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse

5 min

28 April 2025

Communication

What Tools for Crisis Communication?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse

7 min

28 April 2025

Communication

Is Your Stock Price Determined by a Hashtag?

Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse

4 min

28 April 2025

Communication Public relation

Company Reputation: Definition, Challenges, and Management

A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse

5 min

9 April 2025

Communication

Crisis communication: Definition

Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false

4 min

17 March 2025

Communication

The best PR tools for effective PR communication

What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders,false

3 min

11 March 2025

Communication

How the blockchain can protect against fake news

In the era of digital information, the rise of fake news has become a pervasive problem, eroding trust in media and posing significant societal challenges. As misinformation spreads rapidly online,false

5 min

28 February 2025

Communication

Brand Crisis Management Essentials: From Preparation to Recovery

Brand crisis management is not just about damage control; it’s about preparation, response, and recovery. Companies that proactively establish crisis communication plans, train response teams,false

11 min

27 February 2025

Communication

Market manipulation through fake press releases: Risks and regulations

Market manipulation through fake press releases poses serious risks to investors and the integrity of financial markets. Unscrupulous companies, organisations and individuals spread false orfalse

6 min