Post By: Raphael Labbé

27 March 2024

Communication

How to deal with a communication crisis?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is one of ...

7 min

20 March 2024

Communication

An employee does not express himself in the same way as an annual report

Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their own views o...

4 min

6 March 2024

Communication

What do the media have to say about the acceleration of information and fact-checking?

The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... The prolif...

4 min

29 February 2024

Public relation

PR, the key to Employee Advocacy?

As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role to play? ...

2 min

28 February 2024

New formats: what influence do they have on media practices?

The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images... Ha...

3 min

28 February 2024

The Dircom: social ambassador for the company's information content?

2 min

23 February 2024

Communication

Ensuring message consistency across new communication channels

Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achieve this...

6 min

23 February 2024

Public relation

Information manipulation: PR's number one enemy?

Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threaten brands....

2 min

15 February 2024

Communication

An enhanced communicator: new technologies and new tools

With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.

3 min

15 February 2024

Public relation

The Importance of High Added Value Content in Public Relations

In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kind ...

3 min