An insider list of PR agencies in Sweden

On 28 October, 2022
7 min

Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without  their agencies. We have worked with over 100 clients globally who have collaborated with more than 75 agencies worldwide. This position as a technology enabler gives us insights about different markets in the communication and PR Industry.

The manage of Public Relations have become essential for today’s business world, an accurate communication in where every aspect has to be exhaustively treat: the tone, the media, the words, content development , can define a positive or a really negative relation of every company with their shareholders, this is the reason plenty companies leave it to experts, PR agencies that have the experience and capacity to increase reputation and sales through an accurate conduct of PR , Wiztopic as an industry expert have decided to mention some of those agencies that have earned a place in the PR industry  in Sweden.

The agencies listed here are based on those insights. This article is not ranking nor a vetted process but we will share external proof of validations available to you and we invite you to run your own due diligence.

  • Vass PR

Located in Stockholm and also with an office in Oslo, Vass Pr considers itself as a full service communications agency offering creative solutions for a new age. Focusing on PR, digital marketing and events, this agency combine their offers with the objective to maximise the results that are obtained through the development of suitable communication campaigns

Vass PR agencies SwedenFor this PR agency, process is the most important in order to create the best ideas which are based on strategic and tactical work on planning and insights. In which their team of 21 professionals is ensuring consistency and generating ideas that are relevant, creative and rooted in client needs. 

Vass Pr was awarded in 2018 and 2019 the Gasell award by Dagens Industri which is given to the fastest growing companies in Sweden. Less than 1 percent of Swedish companies meet the requirements to be called Gazelle companies. This award exposes the success that this PR agency and its method have had in the last years. 

Their clients list counts with companies from different industries and sizes  but specialise in fashion and cosmetics from which it is important to mention that they have worked for important clients such as L’Oreal, Juicy Couture, Idun, Kocostar, Remington, Burberry, Kylie, among others.

  • Patriksson Group

Founded in 1999 in Stockholm, currently with offices also in Oslo, Paris Copenhagen and Paris Patriksson is a complete communications agency which  has a full-service agency offering brand strategy, communication, and experience, as well as an in-house creative studio, offering brands a seamless process for public perception and engagement. 

Sweden PR agencies

This agency has a mission to empower brands to become meaningful, memorable, and iconic, always striving to exceed customer expectations which its 103 employees work to accomplish. The offer of this agency is to use date intelligence to help brands to become meaningful, memorable and iconic.

Patricksson group has an intersection of fashion, tech and culture. Industries where  their clients belong and from which it is important to mention Calvin Klein, Bulgari, Dior, Louis Voutton, Tiffany & Co, Puma, and others. 

  • Westander

Founded in 2000;Based in the Swedish capital, Stockholm, Westander is a PR agency that helps businesses and organisations to strengthen their brand, build public opinion and influence political decisions.

Sweden pr agencies bestWestander offer focusses in high quality and satisfaction of their clients; this PR agency encourage its clients to participate in the public debate, they believe the better the conditions for both democracy and social development, according to them, and thought participating in the public debate companies can bring some benefits ,for the business and also social benefits for brands , which are: 

Brand building

The best method to develop a brand is to participate in public discourse. It is more cost-effective, more trustworthy, and more credible than paid advertising. Taking a stand externally increases internal accountability and reduces the risk of confidence crises.

Stronger corporate culture

A company that participates in public debate is compelled to consider how its operations contribute to social advancement. This improves the company culture. 

Deeper customer relationships

Employees that are committed and proud produce better consumer benefits and stronger customer relationships. Customers are more prepared to pay more for goods and services from companies that combine excellent quality with an explicit goal of promoting positive social change.

New business opportunities

Participating in public debate can help companies to develop new points of view, boost its expertise, and create beneficial external contacts.

More attractive employer

Many people view a company as a more sympathetic employer when it makes it evident that it cares about society by participating in public discourse. This makes it simpler to hire the best candidates and increase staff retention.

Better basis for political decision-making

Politicians like companies to take a stand on social issues that are clearly relevant to their business. Withtheir expertise, companies can inform, provide additional perspectives, and create a better foundation for political decision-making.

Greater social commitment

Socially committed people think long-term, acquire knowledge, and see business opportunities that also contribute to solving social problems.

Weslander counts with a team of 40 professionals and has a large catalogue of clients from very diverse industries from which it is important to mention Diakonia, Jula, Siemens, ManpowerGroup, Pfizer, Nrep, Swecare.

Are you considering other countries ? Discover our lists of PR agencies in Italy, SpainSwedenDenmark and the Netherlands

To know more about the implementation of technology in the PR industry contact us.

If you are an agency and value the power of technology and want to collaborate in a more transparent way with your global clients please reach us here.


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