29 February 2024
PR, the key to Employee Advocacy?
As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse
2 min
23 February 2024
Ensuring message consistency across new communication channels
Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse
23 February 2024
Information manipulation: PR's number one enemy?
Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse
15 February 2024
An enhanced communicator: new technologies and new tools
With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
15 February 2024
The importance of high added value content in Public Relations
In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse
7 February 2024
Blockchain: the guarantee for corporate communication
The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse
4 May 2023
How to choose the right channels of communication in 2025
Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
16 March 2023
An insider list of PR agencies in Switzerland
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
