communication

20 May 2025

Communication

The Keys to Effective Crisis Communication

In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, andfalse

10 min

20 May 2025

Communication

What Training for Communications Directors?

To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.

2 min

20 May 2025

Communication

What Transformations Are Shaping the Role of the "New Communication Directors" in 2025?

9 min

20 May 2025

Communication Public relation

Tools and strategies to combat online misinformation

Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse

9 min

29 April 2025

Communication

What Digital Communication Tools for New Communication Directors?

Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse

9 min

29 April 2025

Communication

What Are the Key Benefits of Media Impact Analysis for Communication Directors?

In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse

5 min

28 April 2025

Communication

What Tools for Crisis Communication in 2025?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse

7 min

28 April 2025

Communication

Is Your Stock Price Determined by a Hashtag?

Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse

4 min

28 April 2025

Communication Public relation

Company Reputation: Definition, Challenges, and Management

A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse

5 min

9 April 2025

Communication

Crisis communication: Definition

Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false

4 min