communication

20 March 2024

Communication

An employee does not express himself in the same way as an annual report

Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their ownfalse

4 min

6 March 2024

Communication

What do the media have to say about the acceleration of information and fact-checking?

The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... Thefalse

4 min

23 February 2024

Communication

Ensuring message consistency across new communication channels

Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse

7 min

15 February 2024

Communication

An enhanced communicator: new technologies and new tools

With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.

3 min

7 February 2024

Communication

Blockchain: the guarantee for corporate communication

The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse

4 min

4 May 2023

Communication

How to choose the right channels of communication

Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse

6 min

3 March 2023

Communication

How to successfully distribute your press release

A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s targetfalse

5 min

22 February 2023

Communication

How to create your own communication strategy

A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and externalfalse

6 min

9 February 2023

Communication

A definition of marketing communication (MarCom)

Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more.false

6 min

9 December 2022

Communication

The importance of looking out for fake news on social media

The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containingfalse

6 min