public-relation

2 October 2026

Public relation Digital Provenance

What is the EU AI Act article 50 transparency obligations for communications teams?

A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput...

12 min

2 October 2026

Public relation Digital Provenance

Why is content authenticity reputation an insurance for communications teams in AI answers?

In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc...

13 min

2 October 2026

Public relation

What does AI say about your company? What communications directors must know in 2026

12 min

2 October 2026

Public relation

How Do You Measure AI Reputation? A Methodology for Communications Teams

14 min

2 October 2026

Public relation

Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026

11 min

27 August 2026

Public relation Digital Provenance

Gartner Named Digital Provenance a Top 2026 Trend: What Should Communications Teams Do Right Now?

12 min

27 August 2026

Public relation Digital Provenance

Digital provenance, Authenticity, Integrity: What Should Every Communications Director Know About Corporate Content ?

Value Box 💡 The value you will find in this content is a precise, operational understanding of what provenance, authenticity, and integrity each mean for corporate content, how they differ from one a...

13 min

20 August 2026

Public relation Digital Provenance

What Is Digital Provenance and Why Should PR and Communications Teams Care in 2026?

12 min

18 August 2026

Public relation

Why Is Earned Media the #1 Driver of AI Visibility Score 2026?

Value Box 💡 The value you will find in this content is a data-backed explanation of why earned media is the primary signal determining how often your brand is cited by ChatGPT, Gemini, and Perplexity...

15 min

18 August 2026

Public relation

How Can PR Teams Measure and Improve Their AI Visibility Score in 2026?

12 min