public-relation

28 April 2025

Public relation

Media Monitoring: Definition and Challenges for Businesses

Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse

5 min

28 April 2025

Communication Public relation

Company Reputation: Definition, Challenges, and Management

A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse

5 min

9 April 2025

Public relation

Hacktivism: Digital activism and its impact

Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to exposefalse

9 min

25 March 2025

Public relation

How to create the ideal press release format

Creating the optimal press release format is essential for gaining media attention and coverage. The key elements include a compelling headline, informative subheader, clear dateline and leadfalse

7 min

20 March 2025

Public relation

How to write a press release: A comprehensive guide

Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely,false

6 min

20 March 2025

Public relation

5 simple tips for optimizing press release format

Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted andfalse

7 min

30 September 2024

Public relation

How to measure the effectiveness of your digital PR campaigns

In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness offalse

5 min

3 July 2024

Public relation

How can you optimise your Newroom for better media relations?

With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse

6 min

22 May 2024

Communication Public relation

Key Strategies for Maximizing Your Target Audience's Engagement

In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse

3 min

14 May 2024

Public relation

How SEO Influences the Impact of Newsrooms on the Media in 2025

In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse

3 min