public-relation

26 July 2025

Communication Public relation

How to Effectively Monitor Social Media

Social media monitoring has become essential for companies seeking to manage their online reputation, keep an eye on competitors, and identify market trends. This practice of social listening allowsfalse

6 min

25 July 2025

Public relation

How to Conduct Effective Media Monitoring

Media monitoring is an essential strategic tool for businesses. It allows you to keep track of your brand image, analyze your industry, anticipate trends, and identify opportunities or threats.false

6 min

25 July 2025

Public relation

5 Key Steps to Strengthen the Fight Against Fake News in Business

According to a recent survey, 89% of French people believe that fake news (rumors and false information) can significantly damage a company’s reputation. This high level of agreement means thatfalse

3 min

24 June 2025

Communication Public relation

What is a media database?

A media database is an essential tool for PR professionals to efficiently find and connect with relevant journalists, bloggers, and influencers who can help amplify their brand's story. By providingfalse

5 min

24 June 2025

Public relation

Developing an effective public relations strategy: A comprehensive guide

An effective public relations strategy is essential for shaping public perception, building credibility, and achieving business objectives. A well-crafted PR plan goes beyond just media outreach tofalse

6 min

12 June 2025

Communication Public relation

5 Best Practices to Optimize Your Press Room and Boost Your Corporate Communications

An optimized press room makes it easier for journalists to access your key content, increases your media visibility, and enhances your corporate communications. By adopting best practices such asfalse

8 min

11 June 2025

Public relation

3 Tips for Successfully Integrating a Public Relations Management Solution into Your Company

In a world where efficiency and productivity are paramount, centralizing public relations operations, training on industry developments, and analyzing feedback have become essential levers. Forfalse

3 min

21 May 2025

Communication Public relation

5 simple steps to manage crisis with good communication

In times of crisis, effective communication can make all the difference in managing the situation and minimizing damage to an organization's reputation. But where do you start when faced with anfalse

7 min

21 May 2025

Public relation

The Keys to Sustainable Public Relations

In a constantly evolving media landscape, communications directors and public relations professionals face a crucial imperative: to develop a sustainable strategy that goes beyond fleeting trends andfalse

4 min

20 May 2025

Communication Public relation

Tools and strategies to combat online misinformation

Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse

9 min