communication

4 May 2023

Communication

How to choose the right channels of communication in 2026

Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communication chan...

6 min

3 March 2023

Communication

How to successfully distribute your press release in 2026

A press release is a written document that has been designed to be released to the media. They are often used to announce a new product, an event or exciting news to an organisation’s target audience....

5 min

22 February 2023

Communication

How to create your own communication strategy in 2026

A communications strategy is an important element of any business. In essence, it is a tool that creates a meaningful message to promote a business. This message can be for both internal and external ...

6 min

9 February 2023

Communication

A definition of marketing communication (MarCom)

Marketing communication, also referred to as “marcom”, includes a variety of elements such as advertising, public relations, online presence, branding, packaging, sales, sponsorships among many more. ...

6 min

9 December 2022

Communication

The importance of looking out for fake news on social media

The term fake news has been swirling around for a while now but what does it mean and why is it so important to be aware of it on social media? Fake news describes any article or video containing untr...

6 min

23 November 2022

Communication

The AMEC Prize: an Award for the Best Communication Practices

Communication is a competitive field in where every work aims to overcome the one performed before and the competitors one; different plans, strategies and actions are being displayed by the communica...

6 min

4 November 2022

Communication

What is Fake News and How to Avoid them

Fake news is a term that has been circulating for a while now but what does it mean exactly and why is it so important to be aware of it? The term “fake news” describes any article or video containing...

11 min

5 October 2022

Communication

Technologies and disinformation in the Russia – Ukraine War

Fake news thrives in the Russia – Ukraine war. The conflict as it stands is happening in both the physical and virtual world at a global level. Whether it is manipulated photos, false videos, state pr...

7 min

21 September 2022

Communication Public relation

Why PR crisis management is mandatory

A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or review relate...

6 min

7 September 2022

Communication

How to protect yourself against fake news

The term “fake news” is nothing new but in recent times it has become a huge problem for societies around the world. The term “fake news” itself has become extremely popular after being used regularly...

7 min