Post By: Raphael Labbé

22 May 2024

Communication Public relation

Key Strategies for Maximizing Your Target Audience's Engagement

In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse

3 min

14 May 2024

Public relation

How SEO Influences the Impact of Newsrooms on the Media

In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse

3 min

27 March 2024

Communication

how to deal with a communication crisis?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges they are facing in their profession. A communication crisis is onefalse

7 min

20 March 2024

Communication

An employee does not express himself in the same way as an annual report

Until recently (in the old world of the twentieth century), talking about the company was the prerogative of communications. Employee advocacy did not exist. Of course, employees had their ownfalse

4 min

6 March 2024

Communication

What do the media have to say about the acceleration of information and fact-checking?

The arrival of "new media" and the evolution of traditional media have led to new ways of operating. The need for immediacy, transparency and responsiveness, the constant need for images... Thefalse

4 min

29 February 2024

Public relation

PR, the key to Employee Advocacy?

As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse

2 min

28 February 2024

New formats: what influence do they have on media practices?

The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images...false

3 min

28 February 2024

The Dircom: social ambassador for the company's information content?

2 min

23 February 2024

Communication

Ensuring message consistency across new communication channels

Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse

7 min

23 February 2024

Public relation

Information manipulation: PR's number one enemy?

Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse

2 min