Post By: Raphael Labbé

24 June 2025

Public relation

Developing an effective public relations strategy: A comprehensive guide

An effective public relations strategy is essential for shaping public perception, building credibility, and achieving business objectives. A well-crafted PR plan goes beyond just media outreach tofalse

6 min

18 June 2025

Communication

How to write a press release in 2025

Writing an effective press release is key to grabbing media attention and generating publicity for your company or organization. A well-crafted press release succinctly communicates essentialfalse

5 min

12 June 2025

Communication Public relation

5 Best Practices to Optimize Your Press Room and Boost Your Corporate Communications

An optimized press room makes it easier for journalists to access your key content, increases your media visibility, and enhances your corporate communications. By adopting best practices such asfalse

8 min

12 June 2025

Communication

Definition and Challenges of Crisis Communication

Crisis communication is an essential component of emergency management for any organization. When faced with unforeseen events that could threaten their reputation, financial stability, and abilityfalse

7 min

12 June 2025

Communication

Fake Press Releases: How to Protect Yourself to Avoid Financial and Reputational Damage

The spread of fake press releases poses a growing threat to companies, with potentially severe consequences for both their stock price and reputation. To effectively guard against this risk, it isfalse

8 min

11 June 2025

Public relation

3 Tips for Successfully Integrating a Public Relations Management Solution into Your Company

In a world where efficiency and productivity are paramount, centralizing public relations operations, training on industry developments, and analyzing feedback have become essential levers. Forfalse

3 min

11 June 2025

Communication

3 Keys to Optimizing Your Online Presence Through SEO in Communications

In a world where digital presence has become a central pillar of communication strategy, leading a communications team requires mastery of ever-evolving tools and practices. What is your strategyfalse

4 min

11 June 2025

Communication

CSR: A Key Issue for Communications Directors

4 min

11 June 2025

Communication

How to Effectively Counter the Proliferation of Fake News

“Corporate fake news” is an increasing threat to the reputation of organizations. Their rapid spread across social networks and search engines can seriously destabilize a company if it is notfalse

8 min

11 June 2025

Communication

How to Effectively Manage Crisis Communication in a Company

Despite meticulous preparation, no company is immune to a crisis that could damage its reputation. Knowing how to react swiftly and communicate transparently is essential to maintain stakeholderfalse

7 min