Post By: Raphael Labbé

26 August 2025

Public relation

How PR professionals can effectively track and respond to media coverage

As PR professionals, tracking and responding to media coverage effectively is crucial for managing brand reputation, identifying potential crises, and shaping public perception. This article exploresfalse

5 min

14 August 2025

Public relation

How PR platforms enable effective cross-channel content distribution (With platforms recommendations)

Content distribution across multiple channels is essential for maximizing the reach and impact of your PR efforts. PR platforms offer a centralized solution for managing and optimizing your contentfalse

8 min

8 August 2025

Communication

Managing Crisis Communication in Cybersecurity

Managing a cybersecurity crisis is a major challenge for organizations, which must be prepared to respond quickly and effectively. This practical guide provides you with the keys to anticipate andfalse

6 min

26 July 2025

Communication Public relation

Essential healthcare PR strategies for 2025

Healthcare public relations is evolving rapidly in the face of technological advancements and increasing public scrutiny. in 2025, healthcare organizations must adapt their PR strategies to buildfalse

6 min

26 July 2025

Communication Public relation

How to Effectively Monitor Social Media

Social media monitoring has become essential for companies seeking to manage their online reputation, keep an eye on competitors, and identify market trends. This practice of social listening allowsfalse

6 min

25 July 2025

Communication

PR software: Definition, features and advantages

PR software is an essential tool for modern public relations teams looking to streamline their workflows, boost efficiency, and achieve better results. From comprehensive all-in-one platforms tofalse

4 min

25 July 2025

Public relation

How to Conduct Effective Media Monitoring

Media monitoring is an essential strategic tool for businesses. It allows you to keep track of your brand image, analyze your industry, anticipate trends, and identify opportunities or threats.false

6 min

25 July 2025

Public relation

5 Key Steps to Strengthen the Fight Against Fake News in Business

According to a recent survey, 89% of French people believe that fake news (rumors and false information) can significantly damage a company’s reputation. This high level of agreement means thatfalse

3 min

25 July 2025

AdvocacyTech: Putting PR Teams Back in the Spotlight

3 min

25 July 2025

Communication

3 Effective Methods for Managing Crisis Communication

In times of crisis, communication is crucial in safeguarding a company's image and reputation. Rapidly acknowledging the situation, demonstrating transparency and empathy, and adopting the rightfalse

5 min