--- title: Wiztrust Blog | Raphael Labbé (2) description: Your daily dose of communication-related news and tips written by and for professionals. (2) --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) - [English](https://blog.wiztrust.com/en/author/raphael) - [Français](https://blog.wiztrust.com/fr/blog-new/author/raphael) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) # Post By: Raphael Labbé ![Des entreprises du CAC 40 gèrent leur RP avec Wiztrust](https://blog.wiztrust.com/hubfs/CAC%2040%20relations%20publiques.jpeg) ###### 12 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How do CAC 40 companies manage their PR in 2026? More than a third of CAC 40 companies manage their PR with Wiztrust. This figure, drawn from an analysis of tool adoption and usage among major listed French companies, says a great deal about how com... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)8 min ![The press release has a new role](https://blog.wiztrust.com/hubfs/The%20press%20release%20has%20a%20new%20role.jpeg) ###### 11 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What is the role of press releases in corporate communication today? Is the press release still worth the effort? The answer, in 2026, is more clearly yes than it has been in years. Not because the format has stayed the same, but because it has become structurally more... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![align your PR strategy with corporate objectives in 2026](https://blog.wiztrust.com/hubfs/Align%20Pr%20objectives%20with%20corporate%20strategy.jpeg) ###### 11 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How to Align PR Strategy with Corporate Objectives in 2026 When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)20 min ![ROI of a newsroom](https://blog.wiztrust.com/hubfs/newsroom%20ROI.jpeg) ###### 11 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What is the ROI of an Online Newsroom? An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads, t... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![Vérification de l'authenticité d'une communiqué de presse](https://blog.wiztrust.com/hubfs/V%C3%A9rification%20des%20communiqu%C3%A9s.png) ###### 7 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can you identify a fake press release and protect your brand from PR impersonation? Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![Prevent and manage a communication crisis](https://blog.wiztrust.com/hubfs/crise%20de%20communication.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What tools can be used to prevent and manage a communication crisis? Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![online newsroom](https://blog.wiztrust.com/hubfs/newsroom.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What is the best newsroom solution on the market? Discover our 2025 analysis. Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)6 min ![ la réglementation DORA ](https://blog.wiztrust.com/hubfs/dora.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## DORA Regulations and Financial Reporting: What Communications Directors Need to Know The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating them i... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![earned media as the most cited content by generative AI](https://blog.wiztrust.com/hubfs/PRs%20comeback%20in%20the%20age%20of%20AI.png) ###### 29 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How is earned media powering PR’s comeback in the age of generative AI search? Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independent 2025–20... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![Improve your AI Visibility Score](https://blog.wiztrust.com/hubfs/AI%20search%20(1).png) ###### 28 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How to Measure and Improve Your AI Visibility Score (AIV): A Step by Step Framework for PR Teams The press release you published last Tuesday may never appear in a journalist's inbox. It may, however, be the source that ChatGPT or Perplexity cites the next time an analyst asks for context on your... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min [1](https://blog.wiztrust.com/en) [2](https://blog.wiztrust.com/en/author/raphael/page/2) [3](https://blog.wiztrust.com/en/author/raphael/page/3) [4](https://blog.wiztrust.com/en/author/raphael/page/4) [5](https://blog.wiztrust.com/en/author/raphael/page/5) ### Would you like more information? 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