--- title: Wiztrust Blog | Raphael Labbé (2) description: Your daily dose of communication-related news and tips written by and for professionals. (2) --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) - [English](https://blog.wiztrust.com/en/author/raphael) - [Français](https://blog.wiztrust.com/fr/blog-new/author/raphael) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) # Post By: Raphael Labbé ![](https://blog.wiztrust.com/hubfs/92a738e6-9fc3-480d-8c98-a21c39956730.png) ###### 2 October 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026 ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![](https://blog.wiztrust.com/hubfs/79961afc-e1cf-40c0-b904-613d69a58587.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Gartner Named Digital Provenance a Top 2026 Trend: What Should Communications Teams Do Right Now? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/ccb8e706-cd02-4e68-b64a-85e285ada70e.png) ###### 27 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## Digital provenance, Authenticity, Integrity: What Should Every Communications Director Know About Corporate Content ? Value Box 💡 The value you will find in this content is a precise, operational understanding of what provenance, authenticity, and integrity each mean for corporate content, how they differ from one a... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)13 min ![](https://blog.wiztrust.com/hubfs/a5c8e6c1-ab34-4562-a806-be6077af55e0.png) ###### 20 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What Is Digital Provenance and Why Should PR and Communications Teams Care in 2026? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/21e1c79b-55d7-453a-952f-9a905accba97.png) ###### 18 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Why Is Earned Media the #1 Driver of AI Visibility Score 2026? Value Box 💡 The value you will find in this content is a data-backed explanation of why earned media is the primary signal determining how often your brand is cited by ChatGPT, Gemini, and Perplexity... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)15 min ![](https://blog.wiztrust.com/hubfs/240f297a-30f3-4a71-bf53-1ba8575cbec0.png) ###### 18 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How Can PR Teams Measure and Improve Their AI Visibility Score in 2026? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/830aacde-81d2-4b99-bc92-2dbd0e91df79.png) ###### 18 August 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How Can Communications Teams Maximize Press Release Distribution with Integrated PR Management Tools in 2026? Value Box💡 The value you will find in this content is: a practical understanding of how integrated PR management tools help communications teams eliminate workflow inefficiencies, accelerate press re... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![](https://blog.wiztrust.com/hubfs/02c90a5c-266d-4638-8780-e3a6e4613e34.png) ###### 18 August 2026 [Communication](https://blog.wiztrust.com/en/tag/communication) [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) [Guides](https://blog.wiztrust.com/en/tag/guides) ## Is One LLM Enough? How PR and Communications Teams Can Build a Multi-LLM Workflow Across AI models in 2026 ChatGPT, Perplexity, and Gemini do not read the same sources, do not weight the same media, and do not construct answers the same way. For PR and communications teams, this means that a strategy optim... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min ![](https://blog.wiztrust.com/hubfs/995cb540-3521-455d-a15c-90266c8354de.png) ###### 28 July 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How Should Communications Directors Distribute Sensitive Press Releases in 2026? ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min ![](https://blog.wiztrust.com/hubfs/3679867c-165a-4cab-8cad-a70e7c28e408.png) ###### 25 June 2026 [Communication](https://blog.wiztrust.com/en/tag/communication) ## AI Reputation Management:  Welcome to the future of PR Value Box💡 The value you will find in this content is a structured analysis of AI Reputation Management by Wiztrust's CEO. It explains why reputation is now won or lost on LLMs, how GEO is rewriting ... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)5 min [1](https://blog.wiztrust.com/en) [2](https://blog.wiztrust.com/en/author/raphael/page/2) [3](https://blog.wiztrust.com/en/author/raphael/page/3) [4](https://blog.wiztrust.com/en/author/raphael/page/4) [5](https://blog.wiztrust.com/en/author/raphael/page/5) ### Would you like more information? 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