Post By: Raphael Labbé

11 May 2026

Public relation

How to Align PR Strategy with Corporate Objectives in 2026

When PR objectives are built independently of corporate priorities, no measurement system can connect them to business outcomes because the connection was never designed in. This guide gives communica...

20 min

11 May 2026

Public relation

What is the ROI of an Online Newsroom?

An online newsroom delivers measurable ROI across three dimensions: SEO and AI discoverability, media relations efficiency, and crisis response capability. For communications directors and PR leads, t...

11 min

7 May 2026

Public relation

How can you identify a fake press release and protect your brand from PR impersonation?

Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block...

7 min

6 May 2026

Public relation

What tools can be used to prevent and manage a communication crisis?

Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese...

7 min

6 May 2026

Public relation

What is the best newsroom solution on the market? Discover our 2025 analysis.

Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy...

6 min

6 May 2026

Public relation

DORA Regulations and Financial Reporting: What Communications Directors Need to Know

The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating them i...

7 min

29 April 2026

Public relation

How is earned media powering PR’s comeback in the age of generative AI search?

Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independent 2025–20...

7 min

28 April 2026

Public relation

How to Measure and Improve Your AI Visibility Score (AIV): A Step by Step Framework for PR Teams

The press release you published last Tuesday may never appear in a journalist's inbox. It may, however, be the source that ChatGPT or Perplexity cites the next time an analyst asks for context on your...

11 min

28 April 2026

Public relation

Why does integrating GlobeNewswire into its distribution channels enhance LLM and GEO visibility?

GlobeNewswire combines wide geographic coverage with structured metadata and SEO/AI-ready tags, making your content easier for search engines and LLMs to crawl, index and reuse. Integrating a professi...

9 min

23 April 2026

Guides

How to verify the authenticity of a press release using Wiztrust Protect?

Wiztrust Protect is a free verification tool open to everyone, including journalists, investors and the media. In less than one minute, you can verify the authenticity of a press release or official d...

5 min