--- title: Wiztrust Blog | Raphael Labbé (4) description: Your daily dose of communication-related news and tips written by and for professionals. (4) image: https://blog.wiztrust.com/hubfs/Logo%20Wiztrust%202026.webp --- [![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/) - Solutions - [Manage](https://www.wiztrust.com/en/solutions/manage/) - [Certify](https://www.wiztrust.com/en/solutions/certify/) - [Distribute](https://www.wiztrust.com/en/solutions/distribute/) - [Measure](https://www.wiztrust.com/en/solutions/measure/) - [Newsrooms](https://www.wiztrust.com/en/newsroom/) - Resources - [About us](https://www.wiztrust.com/en/about-us/) - [Blog](https://blog.wiztrust.com/en) - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/) - [Press](https://newsroom.wiztrust.com/) - [Webinar](https://www.wiztrust.com/en/webinar/) - [White Papers](https://www.wiztrust.com/en/white-paper-en/) - [Clients](https://www.wiztrust.com/fr/clients/) - [Log in](https://app.wiztrust.com/login) - [Français](https://blog.wiztrust.com/fr) [Contact us](https://www.wiztrust.com/en/contact-us/) - [English](https://blog.wiztrust.com/en/author/raphael) - [Français](https://blog.wiztrust.com/fr/blog-new/author/raphael) English Search - [Public relation](https://blog.wiztrust.com/en/tag/public-relation) - [Communication](https://blog.wiztrust.com/en/tag/communication) - [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) - [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies) - [Guides](https://blog.wiztrust.com/en/tag/guides) - [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories) # Post By: Raphael Labbé ![Vérification de l'authenticité d'une communiqué de presse](https://blog.wiztrust.com/hubfs/V%C3%A9rification%20des%20communiqu%C3%A9s.png) ###### 7 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How can you identify a fake press release and protect your brand from PR impersonation? Document fraud poses a direct threat to the stability and reputation of modern organizations. To counter this risk, companies must equip themselves with the right tools. Using Wiztrust Protect's block... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![Prevent and manage a communication crisis](https://blog.wiztrust.com/hubfs/crise%20de%20communication.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What tools can be used to prevent and manage a communication crisis? Introduction In 2025, a communications crisis can erupt in a matter of hours. Anticipating, coordinating, and centralizing become the foundations of a rapid and consistent response. This article prese... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![online newsroom](https://blog.wiztrust.com/hubfs/newsroom.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## What is the best newsroom solution on the market? Discover our 2025 analysis. Communications directors are looking for a newsroom software that centralizes publishing, distribution, analytics, CRM, optimizes SEO and AI visibility, and ensures compliance and security. This analy... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)6 min ![ la réglementation DORA ](https://blog.wiztrust.com/hubfs/dora.png) ###### 6 May 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## DORA Regulations and Financial Reporting: What Communications Directors Need to Know The answer is less intuitive than it seems. DORA doesn’t target Communication Directors the way it targets an IT department. It reaches them through two distinct channels: first, by integrating them i... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![earned media as the most cited content by generative AI](https://blog.wiztrust.com/hubfs/PRs%20comeback%20in%20the%20age%20of%20AI.png) ###### 29 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How is earned media powering PR’s comeback in the age of generative AI search? Short answer: Generative AI engines now answer billions of questions for consumers, journalists and investors, and they overwhelmingly source those answers from earned media. Three independent 2025–20... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min ![Improve your AI Visibility Score](https://blog.wiztrust.com/hubfs/AI%20search%20(1).png) ###### 28 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## How to Measure and Improve Your AI Visibility Score (AIV): A Step by Step Framework for PR Teams The press release you published last Tuesday may never appear in a journalist's inbox. It may, however, be the source that ChatGPT or Perplexity cites the next time an analyst asks for context on your... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min ![GlobeNewswire natively intergrated into Wiztrust increases AI visibility](https://blog.wiztrust.com/hubfs/globalnewswire-wiztrust.png) ###### 28 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) ## Why does integrating GlobeNewswire into its distribution channels enhance LLM and GEO visibility? GlobeNewswire combines wide geographic coverage with structured metadata and SEO/AI-ready tags, making your content easier for search engines and LLMs to crawl, index and reuse. Integrating a professi... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)9 min ![Verify content with Wiztrust Protect](https://blog.wiztrust.com/hubfs/verifiy%20with%20wiztrust%20protect.png) ###### 23 April 2026 [Guides](https://blog.wiztrust.com/en/tag/guides) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## How to verify the authenticity of a press release using Wiztrust Protect? Wiztrust Protect is a free verification tool open to everyone, including journalists, investors and the media. In less than one minute, you can verify the authenticity of a press release or official d... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)5 min ![gérer une crise a l'ère de l'IA](https://blog.wiztrust.com/hubfs/crisis%20comms.png) ###### 23 April 2026 [Communication](https://blog.wiztrust.com/en/tag/communication) ## How should communications leaders manage a crisis in the age of generative AI in 2026? Crisis no longer announces itself. It erupts on social media, gets synthesized in seconds by a generative AI engine, and spreads before the communications department has even convened its crisis commi... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)6 min ![Sécuriser vos communiqués de presse](https://blog.wiztrust.com/hubfs/687b0531-6f24-42dc-bb5b-03d4b0f514ea.png) ###### 23 April 2026 [Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance) ## What are the best tools for preventing AI-generated misinformation in press releases and securing corporate communications? This article compares the leading newsroom solutions and shows how Wiztrust stands apart from alternatives in protecting against deepfakes and falsification of corporate press releases thanks to Wiztr... ![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)8 min [2](https://blog.wiztrust.com/en/author/raphael/page/2) [3](https://blog.wiztrust.com/en/author/raphael/page/3) [4](https://blog.wiztrust.com/en/author/raphael/page/4) [5](https://blog.wiztrust.com/en/author/raphael/page/5) [6](https://blog.wiztrust.com/en/author/raphael/page/6) ### Would you like more information? 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