Post By: Raphael Labbé

28 April 2025

Communication

What Tools for Crisis Communication?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse

7 min

28 April 2025

Public relation

Media Monitoring: Definition and Challenges for Businesses

Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse

5 min

28 April 2025

Communication

Is Your Stock Price Determined by a Hashtag?

Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse

4 min

28 April 2025

Communication Public relation

Company Reputation: Definition, Challenges, and Management

A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse

5 min

9 April 2025

Public relation

Hacktivism: Digital activism and its impact

Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to exposefalse

9 min

9 April 2025

Communication

Crisis communication: Definition

Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false

4 min

25 March 2025

Public relation

How to create the ideal press release format

Creating the optimal press release format is essential for gaining media attention and coverage. The key elements include a compelling headline, informative subheader, clear dateline and leadfalse

7 min

20 March 2025

Public relation

How to write a press release: A comprehensive guide

Crafting an effective press release is a crucial skill for any communications or public relations professional. A well written press release captures attention, delivers key information concisely,false

6 min

20 March 2025

Public relation

5 simple tips for optimizing press release format

Press releases remain a powerful tool for businesses to spread the word about company news and announcements. However, to maximize their impact , press releases need to be thoughtfully crafted andfalse

7 min

17 March 2025

Communication

The best PR tools for effective PR communication

What is PR? Organizations are in the need to work with a variety of actors in their daily business. Public Relations (PR) helps them build relationships with customers and stakeholders,false

3 min