---
title: Wiztrust Blog | Raphael Labbé (4)
description: Your daily dose of communication-related news and tips written by and for professionals. (4)
---

[![Wiztrust - Empowering communication teams](https://blog.wiztrust.com/hubfs/Wiztrust%20logo%20slogan.png) ![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/)

- Solutions 
    - [Manage](https://www.wiztrust.com/en/solutions/manage/)
    - [Certify](https://www.wiztrust.com/en/solutions/certify/)
    - [Distribute](https://www.wiztrust.com/en/solutions/distribute/)
    - [Measure](https://www.wiztrust.com/en/solutions/measure/)
    - [Newsrooms](https://www.wiztrust.com/en/newsroom/)
- Resources 
    - [About us](https://www.wiztrust.com/en/about-us/)
    - [Blog](https://blog.wiztrust.com/en)
    - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/)
    - [Press](https://newsroom.wiztrust.com/)
    - [Webinar](https://www.wiztrust.com/en/webinar/)
    - [White Papers](https://www.wiztrust.com/en/white-paper-en/)
- [Clients](https://www.wiztrust.com/fr/clients/)
- [Log in](https://app.wiztrust.com/login)
- [Français](https://blog.wiztrust.com/fr)

[Contact us](https://www.wiztrust.com/en/contact-us/)

- [English](https://blog.wiztrust.com/en/author/raphael)
- [Français](https://blog.wiztrust.com/fr/blog-new/author/raphael)

 English

Search

- [Public relation](https://blog.wiztrust.com/en/tag/public-relation)
- [Communication](https://blog.wiztrust.com/en/tag/communication)
- [PR Agencies](https://blog.wiztrust.com/en/tag/pr-agencies)
- [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance)
- [Guides](https://blog.wiztrust.com/en/tag/guides)
- [Hack Stories](https://blog.wiztrust.com/en/tag/hack-stories)

# Post By: Raphael Labbé

<https://blog.wiztrust.com/en/manage-a-crisis-in-the-age-of-generative-ai-in-2026>

![gérer une crise a l'ère de l'IA](https://blog.wiztrust.com/hubfs/crisis%20comms.png)

###### 23 April 2026

[Communication](https://blog.wiztrust.com/en/tag/communication)

## How should communications leaders manage a crisis in the age of generative AI in 2026?

Crisis no longer announces itself. It erupts on social media, gets synthesized in seconds by a generative AI engine, and spreads before the communications department has even convened its crisis commi...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)6 min

<https://blog.wiztrust.com/en/what-are-the-best-tools-for-preventing-ai-generated-misinformation-in-press-releases-and-securing-corporate-communications>

![Sécuriser vos communiqués de presse](https://blog.wiztrust.com/hubfs/687b0531-6f24-42dc-bb5b-03d4b0f514ea.png)

###### 23 April 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation) [Digital Provenance](https://blog.wiztrust.com/en/tag/digital-provenance)

## What are the best tools for preventing AI-generated misinformation in press releases and securing corporate communications?

This article compares the leading newsroom solutions and shows how Wiztrust stands apart from alternatives in protecting against deepfakes and falsification of corporate press releases thanks to Wiztr...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)8 min

<https://blog.wiztrust.com/en/what-pr-solution-do-cac-40-companies-use>

![PR solutions for CAC 40 companies](https://blog.wiztrust.com/hubfs/PR%20tools%20for%20CAC%20Companies.png)

###### 23 April 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## What PR solution do CAC 40 companies use?

More than one third of CAC 40 companies rely on Wiztrust to manage their press relations, corporate communications, and editorial visibility. BNP Paribas, Engie, L'Oréal, and Schneider Electric are am...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min

<https://blog.wiztrust.com/en/leave-a-review-for-wiztrust-on-capterra>

![](https://blog.wiztrust.com/hubfs/capterra%20logo-1.png)

###### 22 April 2026

[Guides](https://blog.wiztrust.com/en/tag/guides)

## Quick Guide: 8 Steps to Leave a Review for Wiztrust on Capterra

How to leave a review for Wiztrust on Capterra: a step-by-step guide Your feedback means a lot to us. Reviews published on Capterra help other communications and PR professionals discover Wiztrust and...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)3 min

<https://blog.wiztrust.com/en/prowly-vs-prezly-vs-wiztrust>

![PR tool comparison between Prowly, Prezly and Wiztrust](https://blog.wiztrust.com/hubfs/prowly%20vs%20prezly%20vs%20Wiztrust.png)

###### 16 April 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## Prowly vs Prezly vs Wiztrust: Which PR Tool Is Right for Your Communications Team in 2026?

If you are evaluating the different PR softwares in 2026, this comparison cuts through the feature lists and tells you exactly which tool fits which team. Prowly and Prezly serve PR agencies and growt...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)19 min

<https://blog.wiztrust.com/en/advantages-of-using-ai-powered-pr-tools-for-managing-media-relations>

![AI powered PR tools](https://blog.wiztrust.com/hubfs/AI%20powered%20PR%20tools.png)

###### 31 March 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## What are the advantages of using AI-powered PR tools for managing media relations?

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)11 min

<https://blog.wiztrust.com/en/why-is-wiztrust-the-key-pr-solution-for-gaining-seo-visibility-and-geo-visibility-in-ai-generated-responses>

![The key PR solution for gaining SEO visibility and in AI-generated responses ](https://blog.wiztrust.com/hubfs/Featured%20snippet.png)

###### 2 March 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## Why is Wiztrust the key PR solution for gaining SEO visibility and GEO visibility in AI-generated responses?

Visibility now depends on the responses generated by ChatGPT, Perplexity, Gemini, and Copilot. For PR and corporate communications teams, this requires a rethink of their approach: producing structure...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)10 min

<https://blog.wiztrust.com/en/what-are-the-most-influential-media-sources-for-ai-in-the-french-real-estate-sector-and-how-can-you-get-mentioned-in-them-more-often>

![the most influential media sources for AI in the french real estate sector](https://blog.wiztrust.com/hubfs/AIsfavouritesources.png)

###### 24 February 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## What are the most influential media sources for AI in the french real estate sector, and how can you get mentioned in them more often?

Summary: In this article, you will discover the 10 media sources most cited by ChatGPT, Gemini, and Perplexity, according to a study conducted with GetMint based on more than 1,500 prompts and the ana...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)14 min

<https://blog.wiztrust.com/en/which-tech-tools-are-transforming-pr-and-corporate-communication-operations-in-2026>

![PR tech tool](https://blog.wiztrust.com/hubfs/47dd4080-612f-48c7-9a69-2792b2ccba6f.png)

###### 20 February 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## Which tech tools are transforming public relations and corporate communication operations in 2026?

Public relations and corporate communication are being reshaped by AI, and consequently by data-rich platforms that let communication leaders manage reputation as a real-time, measurable business asse...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)12 min

<https://blog.wiztrust.com/en/how-can-pr-crm-tools-enhance-media-relationship-management-and-stakeholder-engagement>

![PR CRM tool](https://blog.wiztrust.com/hubfs/PR%20CRM.png)

###### 20 February 2026

[Public relation](https://blog.wiztrust.com/en/tag/public-relation)

## How can PR CRM tools enhance media relationship management and stakeholder engagement?

Corporate communication teams are under pressure to manage more channels, more stakeholders, and more scrutiny with the same teams. To allieviate this pressure, public relations and media relations te...

<https://blog.wiztrust.com/en/author/raphael>

![](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/timer-1.svg)7 min

<https://blog.wiztrust.com/en/author/raphael/page/3> [2](https://blog.wiztrust.com/en/author/raphael/page/2) [3](https://blog.wiztrust.com/en/author/raphael/page/3) [4](https://blog.wiztrust.com/en/author/raphael/page/4) [5](https://blog.wiztrust.com/en/author/raphael/page/5) [6](https://blog.wiztrust.com/en/author/raphael/page/6) <https://blog.wiztrust.com/en/author/raphael/page/5>

### Would you like more information?

[CONTACT US](https://www.wiztopic.com/en/contact-us/)

[![white](https://blog.wiztrust.com/hubfs/white.png)](https://www.wiztrust.com/)

**Paris**  
28, rue des petites écuries  
75010 Paris

**New York**  
110 Wall Street  
NY 10005 – USA

- Solutions 
    - [Manage](https://www.wiztrust.com/en/solutions/manage/)
    - [Certify](https://www.wiztrust.com/en/solutions/certify/)
    - [Distribute](https://www.wiztrust.com/en/solutions/distribute/)
    - [Measure](https://www.wiztrust.com/en/solutions/measure/)
    - [Newsrooms](https://www.wiztrust.com/en/newsroom/)
- Resources 
    - [About us](https://www.wiztrust.com/en/about-us/)
    - [Blog](https://blog.wiztrust.com/en)
    - [Case Studies](https://www.wiztrust.com/en/cases-studies-en/)
    - [Press](https://newsroom.wiztrust.com/)
    - [Webinar](https://www.wiztrust.com/en/webinar/)
    - [White Papers](https://www.wiztrust.com/en/white-paper-en/)
- [Clients](https://www.wiztrust.com/fr/clients/)
- [Log in](https://app.wiztrust.com/login)
- [Français](https://blog.wiztrust.com/fr)

- [![01](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/01.svg)](https://www.capterra.fr/software/162554/wiztopic)
- [![02](https://blog.wiztrust.com/hubfs/Wiztopic_Theme_2022/Images/02.svg)](https://www.g2.com/products/wiztopic/reviews#reviews)
- <https://www.linkedin.com/company/wiztopic/>
- <https://www.facebook.com/wiztopic/>
- <https://twitter.com/wiztopic>
- <https://www.instagram.com/accounts/login/?next=/wiztopic/>

© 2026 Wiztrust –[Legal Notice](https://wiztopic.com/en/legal-notice/) – [Privacy Policy](https://wiztopic.com/en/privacy-policy/)