Post By: Raphael Labbé

29 April 2025

Public relation

Why PR Packages Are Essential for Influencer Marketing Success

PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PRfalse

18 min

29 April 2025

Communication

What Digital Communication Tools for New Communication Directors?

Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse

9 min

29 April 2025

Communication

What Are the Key Benefits of Media Impact Analysis for Communication Directors?

In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse

5 min

29 April 2025

Public relation

Press release distribution services: Definition, benefits and how to choose

Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act asfalse

5 min

28 April 2025

Communication

What Tools for Crisis Communication?

As part of its partnership with the Social Media Club, Wiztrust brings together communication directors to discuss the challenges of their profession. Crisis management is one of the facets of thefalse

7 min

28 April 2025

Public relation

Media Monitoring: Definition and Challenges for Businesses

Media monitoring is an essential tool for businesses aiming to understand and control their image in the media. It allows continuous surveillance of brand mentions, products, and competitors in thefalse

5 min

28 April 2025

Communication

Is Your Stock Price Determined by a Hashtag?

Since the beginning of Donald Trump's presidency, his tweets have kept companies and the media on tenterhooks. That's why analysts at the American bank JPMorgan created the "Volfefe" index to measurefalse

4 min

28 April 2025

Communication Public relation

Company Reputation: Definition, Challenges, and Management

A company's reputation is a key strategic asset that determines the trust placed in it by its stakeholders (customers, investors, partners, the general public, etc.). It is built on multiple criteriafalse

5 min

9 April 2025

Public relation

Hacktivism: Digital activism and its impact

Hacktivism, the use of hacking and cyber attacks to further political or social causes, has emerged as a powerful force nowadays. By leveraging their technical skills, hacktivists seek to exposefalse

9 min

9 April 2025

Communication

Crisis communication: Definition

Crisis communication is the strategic practice of managing and sharing critical information during unexpected events that could harm an organization's reputation or operations. It requires rapid,false

4 min