New formats: what influence do they have on media practices?
The arrival of "new media" and the evolution of traditional media have brought with them new ways of working. The imperatives of immediacy, transparency, reactivity, the constant need for images...false
3 min
28 February 2024
The Dircom: social ambassador for the company's information content?
Ensuring message consistency across new communication channels
Faced with the multiplicity of communication channels and the nuances of messages to be adopted for different audiences, PR teams face the challenge of maintaining message consistency. To achievefalse
Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse
An enhanced communicator: new technologies and new tools
With more data and new automation tools, new technologies are enabling communicators to get back to the heart of their business: creativity and relationships.
The importance of high added value content in Public Relations
In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse
Blockchain: the guarantee for corporate communication
The speed with which information is shared makes verification difficult. Blockchain technology must be harnessed to build an ecosystem of trust and with it,the credibility of corporatefalse
Communication is an essential aspect of any organisation. It is through effective communication that companies can achieve their goals and objectives. However, with the multitude of communicationfalse
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse
Disclaimer: Wiztrust is a Saas platform helping communication professionals run their daily operations with or without their agencies. We have worked with over 100 clients globally who havefalse