The Keys to Sustainable Public Relations

20 May 2025

Communication

The Keys to Effective Crisis Communication

In times of crisis, rapid, transparent, and tailored communication is essential to safeguard a company’s reputation. This requires thorough preparation, controlled dissemination of key messages, andfalse

10 min

20 May 2025

Communication

What Training for Communications Directors?

To better understand the educational backgrounds of Communications Directors (Dircom) at major French companies, Wiztrust interviewed Karine Berthelot-Guiet, Director of CELSA Paris-Sorbonne.

2 min

20 May 2025

Communication

What Transformations Are Shaping the Role of the "New Communication Directors"?

9 min

20 May 2025

Communication Public relation

Tools and strategies to combat online misinformation

Online misinformation is a growing threat to society, undermining trust in institutions and interfering with democratic processes. As disinformation tactics become more sophisticated, there is anfalse

9 min

20 May 2025

Public relation

7 Ways to get free PR for your business or personal brand

Getting free products and PR packages from brands is a great way for micro-influencers to elevate their content, save money, and build relationships that can lead to future paid partnerships. Byfalse

12 min

29 April 2025

Public relation

Why PR Packages Are Essential for Influencer Marketing Success

PR packages are essential for influencer marketing success because they help brands build authentic connections and boost visibility in a crowded market. When brands send thoughtfully designed PRfalse

18 min

29 April 2025

Communication

What Digital Communication Tools for New Communication Directors?

Digital communication tools primarily enable the quantitative valorization of actions before the company's management. However, in a changing and unstable environment, they also serve asfalse

9 min

29 April 2025

Communication

What Are the Key Benefits of Media Impact Analysis for Communication Directors?

In the face of the rapid evolution of media and the proliferation of communication channels, how can communication directors remain agile and ensure maximum impact from their actions? This articlefalse

5 min

29 April 2025

Public relation

Press release distribution services: Definition, benefits and how to choose

Press release distribution services play a crucial role in helping organizations effectively share their news and announcements with target media outlets and audiences. These services act asfalse

5 min