public-relation

    How to measure the effectiveness of your digital PR campaigns
    30 September 2024

    How to measure the effectiveness of your digital PR campaigns

    In a constantly evolving digital world, measuring the impact of your public relations actions has become essential. Digital tools offer new opportunities for accurately assessing the effectiveness offalse
    5 min
    How can you optimise your Newroom for better media relations?
    3 July 2024

    How can you optimise your Newroom for better media relations?

    With the media landscape changing so rapidly, it's essential for companies to adapt their press relations strategy. An optimised newsroom can significantly improve your company's visibility and makefalse
    6 min
    Key Strategies for Maximizing Your Target Audience's Engagement
    22 May 2024

    Key Strategies for Maximizing Your Target Audience's Engagement

    In an constantly changing world, how can you ensure that your communication strategies truly engage your target audience? This article explores essential practices such as personalizing messagesfalse
    3 min
    SEO Influences the Impact of Newsrooms
    14 May 2024

    How SEO Influences the Impact of Newsrooms on the Media

    In a digital world where visibility is key, how can SEO transform newsroom performance? Let's take a closer look at this strategic lever. This article is aimed at communications directors of largefalse
    3 min
    PR is good for employee advocacy
    29 February 2024

    PR, the key to Employee Advocacy?

    As the driving force behind communications strategy, corporate communications departments are taking it in turns to develop employee advocacy programs. But what if press relations had a role tofalse
    2 min
    spread of fake press release
    23 February 2024

    Information manipulation: PR's number one enemy?

    Information and opinion manipulation, denigration campaigns, the spread of fake news, malicious hoaxes and outright falsification. In recent years, activism and "Dark PR" have come to threatenfalse
    2 min
    Relations publiques durables
    15 February 2024

    The importance of high added value content in Public Relations

    In an often saturated media landscape, how can a company stand out from the crowd and ensure that its message bears fruit? The key to success could well lie in high added-value content. But what kindfalse
    2 min
    17 November 2022

    How to create an efficient corporate PR campaign

    What is PR and what is a PR campaign? PR, short for public relations, has become an essential aspect for businesses to build their relationship with the public. Present and useful in manyfalse
    6 min
    28 October 2022

    What is Sustainable PR?

    The world is on a mission towards a greener, healthier, and more eco-friendly place to live in. There is a pressing need for enterprises to come together to create a commitment to globalfalse
    6 min
    21 September 2022

    Why PR crisis management is mandatory

    A PR crisis is a scenario that no company wants to find itself in. What is a PR crisis exactly? It comes in all shapes and sizes but in essence, it can start with any negative comment or reviewfalse
    6 min

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