public-relation

16 October 2026

Public relation Digital Provenance

How should communications teams manage corporate reputation in 2026?

It is 8:30 on a Monday. Your CEO forwards a ChatGPT answer that still describes last year's restructuring as ongoing. Meanwhile, a journalist asks about an NGO report on your climate claims, an analys...

15 min

16 October 2026

Public relation Digital Provenance

How can communications teams build a corporate trust stack against disinformation in 2026?

It is 7:40 on a Tuesday morning. A press release announcing your CFO's resignation and a profit warning is circulating on X, together with a short video of your CEO "confirming" the news. Neither is r...

14 min

12 October 2026

Public relation Digital Provenance

How can communications teams fix their brand's reputation in AI answers?

A journalist preparing an interview asks ChatGPT about your company. The answer names a CEO who left two years ago, quotes an outdated guidance and describes a settled dispute as ongoing. Nobody on yo...

12 min

9 October 2026

Public relation Digital Provenance

What do PR teams need to know about C2PA and content credentials in 2026?

On 22 November 2016, a fake press release sent by email knocked 18.28% off Vinci's share price in a matter of minutes. Ten years later, generative AI makes a fake CEO video or a doctored product photo...

12 min

6 October 2026

Public relation Digital Provenance

LLM brand visibility: How can comms directors monitor it? The 4 KPIs to track in 2026

Value Box 💡 This content is a direct answer to the question in the title: comms directors monitor LLM brand visibility with a stable panel of prompts, tested repeatedly across several AI models, and ...

13 min

2 October 2026

Public relation Digital Provenance

What is the EU AI Act article 50 transparency obligations for communications teams?

A synthetic video of your CEO, an AI voice over for your results webcast, a "photo" of a plant that was never shot. Until this summer, publishing any of these without a word of explanation was a reput...

12 min

2 October 2026

Public relation Digital Provenance

Why is content authenticity reputation an insurance for communications teams in AI answers?

In November 2016, a fake press release sent Vinci shares down 18% in a single session. Ten years later, the same attack costs a few minutes of generative AI, and the damage no longer stops at the stoc...

13 min

2 October 2026

Public relation

What does AI say about your company? What communications directors must know in 2026

12 min

2 October 2026

Public relation

How Do You Measure AI Reputation? A Methodology for Communications Teams

14 min

2 October 2026

Public relation

Who Owns AI Reputation Internally: Communications, Marketing or SEO? A DirCom's Guide for 2026

11 min