public-relation

5 November 2026

Public relation Digital Provenance

Which Digital Provenance solutions should communications teams choose in 2027?

Three vendors pitched your team this month, and all three promised to "prove authenticity". The first signs images with content credentials. The second hides an invisible watermark in AI generated vid...

33 min

5 November 2026

Public relation Digital Provenance

Which PR tools should communications teams at listed companies use?

It is 7:00 on results day. Your release has to reach the market, journalists and your newsroom at the same minute. At 9:00, your CEO goes live on the earnings webcast. By lunchtime, analysts are askin...

32 min

3 November 2026

Public relation Digital Provenance

Where should communications teams fix wrong AI answers about their company?

It is 9:10 on a Monday. Your head of investor relations forwards three screenshots. ChatGPT still names the CEO who left last year and links to a Wikipedia page nobody has touched since. Google's AI O...

14 min

3 November 2026

Public relation Digital Provenance

How should communications teams choose between AI reputation management companies and tools?

It is the last week of budget season. Before a board meeting, your CEO asked ChatGPT about the company, then forwarded you the answer with a single line: "Can we fix this?" By Friday, three proposals ...

13 min

26 October 2026

Public relation Digital Provenance

How can PR teams get AI to stop repeating a false claim after a denial?

A fake press release announces the closure of two of your European plants. You react fast: a denial goes out within the hour, and regional newspapers correct their articles the next day. The matter se...

13 min

16 October 2026

Public relation Digital Provenance

How should communications teams manage corporate reputation in 2026?

It is 8:30 on a Monday. Your CEO forwards a ChatGPT answer that still describes last year's restructuring as ongoing. Meanwhile, a journalist asks about an NGO report on your climate claims, an analys...

15 min

16 October 2026

Public relation Digital Provenance

How can communications teams build a corporate trust stack against disinformation in 2026?

It is 7:40 on a Tuesday morning. A press release announcing your CFO's resignation and a profit warning is circulating on X, together with a short video of your CEO "confirming" the news. Neither is r...

14 min

12 October 2026

Public relation Digital Provenance

How can communications teams fix their brand's reputation in AI answers?

A journalist preparing an interview asks ChatGPT about your company. The answer names a CEO who left two years ago, quotes an outdated guidance and describes a settled dispute as ongoing. Nobody on yo...

12 min

9 October 2026

Public relation Digital Provenance

What do PR teams need to know about C2PA and content credentials in 2026?

On 22 November 2016, a fake press release sent by email knocked 18.28% off Vinci's share price in a matter of minutes. Ten years later, generative AI makes a fake CEO video or a doctored product photo...

12 min

6 October 2026

Public relation Digital Provenance

LLM brand visibility: How can comms directors monitor it? The 4 KPIs to track in 2026

Value Box 💡 This content is a direct answer to the question in the title: comms directors monitor LLM brand visibility with a stable panel of prompts, tested repeatedly across several AI models, and ...

13 min